Jose Villa
On Wednesday, June 25, PRSA-LA invites you to learn how brands and non-profit organizations are targeting their PR and marketing strategies to today’s multicultural millennial consumers.
The 78 million millennials in the U.S. today are not only a strong consumer force, they are also the most diverse cohort in American history, with African Americans, Hispanics and Asian Americans accounting for 41 percent of their number. PRSA-LA’s June program features a range of panelists with distinctly different relationships to multicultural millennials–from PR/marketing agencies and youth-oriented brands to nonprofit organizations–all with deep knowledge and compelling campaigns to share.
The evening will begin with Jose Villa, principal of Sensis, who will present key findings from a new report analyzing the behavior of multicultural millennials. Other panelists representing Hispanic, Black, Asian and LGBT demographics will discuss the newest studies, trends and successful programming designed to engage the most important consumer group of the next decade. This program is being organized in partnership with BPRS and HPRA, and is sponsored by PR Newswire.
Program:
5:30 – 6:30 p.m. – Check in and Networking Reception
6:30 – 8:00 p.m. – Panel Discussion, Q&A
Panelists:
Jose Villa, Principal, Sensis (@jrvilla)
Merideth McCarthy, Director of Programs, Heal the Bay
Stephen Macias, SVP and LGBT Practice Group Head, MWW Group (@MWWGroup)
Ellen Chen, President, Asian Professional Exchange (APEX)
Moderator: Sid Garcia, Reporter, KABC-TV ABC7 Eyewitness News
Location:
LAPD Headquarters Deaton Civic Auditorium
100 West 1st Street
Los Angeles, CA 90012
Cost:
$45 – PRSA-LA, HPRA, BPRS, APEX, IABC and DigitalLA Members
$65 – Non Members and Guests
$25 – Young Professionals and PRSSA
Visit the Events Page for More Information or to RSVP
