The world is shrinking and changing at a dizzying pace and the work of public relations professionals and journalists in the travel and tourism arena is rapidly evolving to reflect these profound global shifts From new technologies to the latest travel trends to emerging geopolitical hot spots, today’s PR and media pros must stay abreast of fast-moving industry developments and deliver compelling and relevant content to their audiences around the world.
Join PRSA-LA on Oct. 22 for this thought-provoking and wide-ranging panel discussion with travel and tourism industry experts, which will offer insights of value to PR pros in any field.
Learn from the experience of a communicator for one of the largest airports in the country, whose work ranges from collaborating with homeland security and transportation companies on crisis communications to publicizing luxury dining and shopping outlets. You’ll hear from a PR practitioner for a leading cruise line about the challenges and highlights of promoting her global brand while sailing in international waters hundreds of miles from shore. Gain insights from a leading PR agency with deep expertise in the travel and tourism industry, and from the perspective of the Convention & Visitors Bureau of the second largest city in America. Get tips on what constitutes compelling and relevant travel and tourism news stories from the veteran travel editor of Westways magazine, and the travel and tourism columnist from the Los Angeles Times.
Program:
5:30 – 6:30 p.m. – Check-in and Networking Reception
6:30 – 8:30 p.m. – Panel Presentation
Panelists:
Julie Benson, Vice President of Public Relations, Princess Cruises
Mary Grady, Managing Director Media/Public Relations, LA World Airports, LAWA/LAX
Elizabeth Harryman, Travel Editor, Westways/AAA Magazine
Stacy Lewis, Senior Vice President, Murphy O’Brien Public Relations
Hugo Martin, Travel Columnist, Los Angeles Times
Moderated by Susan Lomax, recent Vice President of Communications, Los Angeles Tourism & Convention Board, and newly appointed Director, Public Relations for Princess Cruises
Location:
Rosa Mexicano
800 W Olympic Blvd
Los Angeles, CA 90015
Cost:
$45 – PRSA-LA and YP Members
$65 – Non Members and Guests
$25 – Young Professionals & PRSSA
Visit the Events Page for More Information or to RSVP
