Michael L. Lovitz, Esq.
Creativity is serious business in Southern California. Creative occupations represent one out of every eight jobs in Los Angeles and Orange counties and have an annual economic output of $230 billion. Protecting that creativity is an equally serious business, and public relations practitioners need a firm grasp of how intellectual property laws apply to them and their clients. On Sept. 5 the PRSA-LA Independent Practitioners Alliance will host a luncheon session led by copyright attorney Michael L. Lovitz. The presentation will focus on:
- Understanding intellectual property, including why you can’t patent a brand or trademark an idea
- The top 10 things every business owner, including solo practitioners and boutique PR firm principals, needs to know about intellectual property
- Tips to help you and your clients avoid IP crises
Program:
12:00 – 1:00 p.m. – Luncheon and Presentation 1:00 – 1:30 p.m. – Q&A Location: The Capital Grille at Beverly Center 8614 Beverly Blvd, #159 Los Angeles, CA 90048 Cost: $25 – PRSA-LA and YP Members $35 – Non Members and Guests Visit the Events Page for More Information or to RSVP
