Ali Landry
On Thursday, May 29th, PRSA-LA invites you to learn how big brands are successfully communicating with one of the most sought-after demographics – today’s mom. Mintel, the leading supplier of consumer, product and media intelligence, will present the latest research on moms, including a sneak peek at recently collected data for their forthcoming annual “Marketing to Moms” report. In addition, panelists representing some of the most successful brands in this space will share their own insights and examples through case studies, among them Mattel, Pampers and Tide. They will also engage with the audience in a moderated panel discussion to provide additional feedback tailored to attendees’ own work experience. Ali Landry, celebrity mom, entrepreneur, philanthropist and former Miss USA, will moderate the evening’s panel. This event is sponsored by Citizen Paine.
Program:
5:30 – 6:30 p.m. – Check in and Networking Reception
6:30 – 8:00 p.m. – Panel Discussion, Q&A
Panelists:
Fiona O’Donnell, Category Manager-Multicultural, Lifestyles, Leisure, Travel and Retail, Mintel (@mintelnews)
Michelle Chidoni, Director of Brand Communications, Mattel (@Mattel)
Tom Lanktree, Vice President, Group Planning Director, Conill (@conill)
Erin Warady, Director, Citizen Relations (@CitizenPR)
Sona Iliffe-Moon, PR Manager, Toyota (@toyota and @sonamoon)
Toni Wallace, Director of Strategic Marketing, Sony Music
Moderator: Ali Landry (@alilandry and @favoredbyapp)
Location:
Luxe Sunset Boulevard Hotel
11461 Sunset Boulevard
Los Angeles, CA 90049
Cost:
$45 – PRSA-LA and HPRA Members
$65 – Non Members and Guests
$25 – Young Professionals and PRSSA
Visit the Events Page for More Information or to RSVP
