Earning the APR (Accreditation in Public Relations) gives practitioners a proven method for ethical decision making. It also assures clients and employers that they are hiring a professional who is experienced in organizational management decision making, has a superior grasp of the public relations field, and understands and abides by ethical standards accepted by organizations participating in the credentialing program.
Practitioners with the APR designation place special emphasis on PRSA’s professional code of ethics. The values found in the code are advocacy, honesty, expertise, independence, loyalty and fairness. Adherence to these values builds respect and credibility with the public and hence trust for the profession.
A portion of the Examination for Accreditation in Public Relations covers ethics and legal concerns that public relations practitioners will likely encounter in their careers. Ethics have been part of the Examination since its inception 50 years ago, and continue to be integrated into the APR process.
To learn how PRSA-LA supports members who pursue the APR credential please contact APR Committee Chairperson Rebecca Mikkelsen, APR at rebeccam@usa.net / (626) 660-5231.
