PRSA-LA’s June 11 At Breakfast With… event, “Inside Latino Entertainment: Top Hispanic Journalists Share Latest Trends and Pitching Tips for Reaching Millions,” brought together PRSA members and top Latino entertainment journalists from across the media landscape. If you missed the event, we’ve archived a few nuggets of wisdom captured from Twitter, below.
PRSA-LA thanks panelists Justino Aguila, Associate Editor of Latin Music and Special Features, Billboard; Jessica Carrillo, Entertainment Reporter, NBC/Telemundo’s “Al Rojo Vivo” and “Acceso Total”;Victor Cordero (“El Paparrush”), Entertainment Reporter, MundoFox 22; Ella Esparza, Editor, Latin Heat Magazine; and Jose M. Mayorquin, Producer, ABC 7’s “Eye on LA” and “Vista LA” for sharing their insights with participants.
The Reporter/PR Pro Relationship:
- “We coexist. I’m not doing you a favor and vice versa.”
- “How to get on a ‘do not call’ list? Use bait & switch tactics, don’t do your research and cut interviews short.”
- “I used to have to beg publicists for access to artists, and now they bring them to me.”
Story Pitching Tips:
- “We think we’ve defined our [Hispanic] audience, but they’re interested in mainstream news too.”
- “Be creative and know the content/format of the outlet you’re pitching.”
- “Send an email, make it personal and don’t get discouraged if you don’t get an answer.”
- “Social media is a HUGE part of my career. It’s important and you can’t fall behind.”
On How Technology Changes Work:
- “I’ll shoot video on my iPhone when necessary.”
- “Day-to-day routines don’t exist in this industry.”
