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Independent Practitioners Alliance Luncheon-Registration has closed.
June 16, 2016 @ 12:00 pm - 1:30 pm
Rewriting the Script for Success: Five Steps to Business Development
“If you build it, he will come” might work for a baseball movie featuring Kevin Costner, but independent public relations practitioners know it takes a better strategy than that to attract a new client.
Larry Kohn, owner of Kohn Communications, has coached business owners on how to take their business development approaches beyond traditional and social networking and standard sales practices. His “5 Steps to Business Development” formula offers updated strategies for:
- Meeting new people and expanding your personal networks;
- Communicating your services and processes in ways that build trust;
- Clarifying prospective clients’ needs, including the ones they don’t know they have;
- Getting prospects to approve your proposals; and
- Closing the deal.
About Larry Kohn
Kohn is president of Kohn Communications and has been helping professionals with their business development for more than 30 years. He was a pioneer in creating the field of executive coaching and has conducted over 32,000 consultations. He is co-author of the American Bar Association’s best-selling book, Selling in Your Comfort Zone, and creator of the BizDevCoach® web app.
Date and Time:
Thursday, June 16, 2016, 12-1:30 p.m.
Location:
Taix French Restaurant
1911 W. Sunset Boulevard
Los Angeles, CA 90026
Registration has closed for this event; please join us on Tues., June 28 at Maggiano’s at the Grove with special guest speaker, ESPN’s Hugo Balta. Click here for more details.