IPA SEPTEMBER LUNCHEON Protect Intellectual Property for PR Professionals

Creativity is serious business in Greater Los Angeles. Creative occupations represent one out of every eight jobs in Los Angeles and Orange counties and have an economic output of $230 billion. Protecting that creativity is an equally serious business, and public relations practitioners need a firm grasp of how intellectual property laws apply to them and their clients. 

The session will focus on:

• Understanding intellectual property, including why you can’t patent a brand or trademark an idea


• The top 10 things every business owner, including solo practitioners and boutique PR firm principals, needs to know about intellectual property


• Tips that will help you and your clients avoid IP crises

Speaker Michael Lovitz, Esq., specializes in copyrights, trademarks, unfair competition, trade secrets, copyright and trademark litigation, portfolio management, licensing and transactional matters. His domestic and international clients include apparel, manufacturing, pharmaceutical, healthcare, financial, toys, jewelry, media/publishing, videogame producers, software, Internet and technology companies. He also works with comic book creators and publishers. Lovitz is a frequent instructor and lecturer on trademark, copyright, Internet, computer and entertainment law issues.