PRSA-LA IPA Virtual Programming Session – Becoming a Trusted Advisor

IPA Virtual Programming Session: Becoming A Trusted Advisor

Thursday  |  May 9  | Noon – 1 pm

Via Zoom

REGISTER HERE

Earning the trust of senior executives (and those who may be skeptical of PR) and persuading them to follow our counsel is essential to our success as communication professionals. But, how do we develop these skills for our clients and for the teams we lead? Whether it’s creating a corporate narrative, lining up talking points for a critical interview, drafting a pivotal keynote, preparing for an upcoming earnings call, or inspiring and motivating your internal teams, communicating effectively and persuasively remains essential. And, it’s equally essential for a communications leader to command the trust and respect of their internal executives and actually get them to follow.

Join PRSA-LA’s Independent Practitioners Alliance group for a virtual programming session where you will hear frameworks and techniques, along with real-world examples—including not just best practices but common mistakes to avoid – on how to become a trusted advisor to your clients and internal teams.

Tickets: Member $15; Non-Member $25

Panelist:

Josh Reynolds
Josh Reynolds is a marketing consultant and executive coach who has advised high-growth companies globally for more than 15 years. In January 2017, he founded his own firm, Rob Roy Consulting, based on the belief that authentic purpose and personal conviction are the foundations of all persuasive communication. Josh coaches high-profile CEOs and senior executives on perfecting the corporate narrative and advises marketing and communications teams on becoming trusted advisors. He also frequently teaches on the topic of persuasive storytelling at the prestigious Stockholm School of Economics. Prior to Rob Roy, Josh has been a Gartner analyst, a WPP agency CEO, and a data science startup CMO.

LinkedIn:
https://www.linkedin.com/company/rob-roy-consulting/

Jennifer Berson
Jen Berson is a former civil litigator turned Founder of Jeneration PR and Jeneration Academy. As an award-winning PR agency owner and mentor, Jen champions the agency model for ambitious women seeking a satisfying, high-powered career that doesn’t require the sacrifice of personal & family time to make a powerful impact. She has helped thousands of international boutique digital agency owners quickly scale their businesses to six figures and beyond, and has been recognized by Inc. Magazine, Forbes, Apple, Entrepreneur and PR Week for her expertise in media relations and building a profitable agency.

LinkedIn:
https://www.linkedin.com/in/jenerationpr/
Instagram:
https://www.instagram.com/jenerationpr/
Facebook:
https://www.facebook.com/JenerationBuzz

REGISTER HERE