PRSA-LA is once again teaming up with Social Media Week Los Angeles (SMWLA) to be part of our region’s most dynamic and action-packed series of events exploring the intersection of social media technology, creativity and business.
This time we’re focusing on L.A.’s hometown advantage when it comes to content creation. It’s no longer enough to just get clients in the newspaper and on TV; PR pros now have to be adept at creating branded content that consumers want to share. The trick is understanding how to tell a story visually and connect with influencers… and that’s where L.A. has a hometown advantage. PRSA-LA’s panel at Social Media Week will explore how agencies are leveraging L.A.’s unrivaled storytelling infrastructure and talent. We’ll have some amazing speakers — and the one thing they all have in common is that they’re helping make Los Angeles ground-zero for the branded content revolution.
Panelists:
Rob Jones – VP of Digital Strategy, Edelman (@stranger109)
Lorrie Boula — President, Soul Kitchen Management (@lorrieboo)
Clint Schaff – US General Manager, DARE; Adjunct Professor, USC Annenberg (@ClintSchaff)
More panelists to be announced shortly.
Moderator:
Erik Deutsch – Principal, ExcelPR Group; Immediate Past-President, PRSA-LA (@ErikDeutsch)
Hosted by Public Relations Society of America, Los Angeles Chapter (PRSA-LA)
Location:
Bergamot Station Arts Center
For more information on this panel and to register to attend, please visit: http://socialmediaweek.org/losangeles/events/l-s-hometown-advantage-branded-content/
Cost:
To register for this panel you must purchase a Social Media Week Los Angeles pass.
PRSA-LA members have a special discount code to save 20% on admission passes for all Social Media Week Los Angeles events (June 8-12). Visit our event page to register, and check out the main SMWLA site for the full week-long schedule of events.
Use the following promo codes to save 20%:
- This code provides a 20% discount on SMW LA Campus passes.
- This code provides a 20% discount on SMW LA Insider passes.
This PRSA-LA Event Sponsored by:
