Unfortunately, despite the PR industry’s growing digital expertise, online crises continue to play out and leave professional communicators scrambling to minimize the damage. Participants in PRSA-LA’s March 26 event, “How to Prevent a Digital Disaster,” gathered at the Omni Hotel downtown to hear from experts about the extent of this problem, and receive a crash course in online reputation management.
PRSA-LA thanks panelists Eric Schwartzman (@EricSchwartzman), Founder and CEO of Comply Socially; Siobhan O’Neill (@AngelCityBlues), VP, Edelman Digital; Chris Baccus (@cbaccus), Executive Director, Digital, GolinHarris; and Laura Knapp (@LauraKnapp), President, Social Spotlight Media, for sharing their insights with participants. We also thank moderator Karen Kovaks North (@APOCusc), Chair, Online Social Communities Program, Annenberg School for Communication and Journalism, for leading the night’s discussion.
If you missed the event, make sure to check out the synopsis posted on Storify.
This event was sponsored by PR Newswire, with photography services by Marshall Thompson of PRVideo.TV.
