Among the most valuable benefits PRSA members enjoy is free access to more than a hundred live and on-demand webinars covering a wide range of professional development topics. While they’re not a substitute for attending our offline PRSA-LA chapter events, these online enrichment sessions offer PR professionals an opportunity to cultivate knowledge and skills whenever it fits their schedule.
PRSA’s library of on-demand webinars currently covers APR test preparation, branding, communication strategy, crisis and reputation, ethics, leadership, media relations, social media and PR tactics.
Throughout the year, L.A. Connect publishes monthly reminders about upcoming webinars. Pick your favorites and rediscover the wide range of on-demand webinars available now to all PRSA members.
Upcoming June Webinars
June 7, 2016, noon – 1 p.m. PDT The Social News Room: How to Use News to Tell Your Story. During this webinar, you’ll learn how to fully integrate your newsroom utilizing all aspects of social media. You will see best-in-class examples from companies such as Lenovo, Toyota, Sprint and T-Mobile, and how they effectively leverage their social newsrooms to extend content and distribution beyond the status quo. Instructor: Steve Momorella, owner and founder, TEKGROUP International. Register Now.
June 23, 2016, noon – 1 p.m. PDT Turn Lame Quotes into Killer Sound Bites: Go from Bleh to Brilliant. BuzzWhack reports two new PR buzz phrases: “LAQs: lame-ass quotes; a publicist’s worst nightmare. In a sound bite world, the last thing you want are LAQs.” “Killerbite: a very clever — but very brief — statement. A killer sound bite.” So how do we turn LAQs into killerbites? This webinar will teach you how. Instructor: Ann Wylie, president, Wylie Communications. Register Now.
June 29, 2016, 11 a.m. – noon PDT Exposing Collaboration Myths: Learn What 100 Million Intranet Activities Can Tell You About Internal Communications. After this webinar, you’ll never look at internal communications the same way again. Interact will demonstrate what 10 years and 100 million pieces of intranet data can reveal about internal communications. Instructor: Daren Jennings, vice president, Interact. Register Now.
