Among the most valuable benefits PRSA members enjoy is free access to more than a hundred live and on-demand webinars covering a wide range of professional development topics. While they’re not a substitute for attending our offline PRSA-LA chapter events, these online enrichment sessions offer PR professionals an opportunity to cultivate knowledge and skills whenever it fits their schedule.
PRSA’s library of on-demand webinars currently covers APR test preparation, branding, communication strategy, crisis and reputation, ethics, leadership, media relations, social media and PR tactics.
Throughout the year, L.A. Connect will publish monthly reminders about new upcoming webinars. Pick your favorites and rediscover the wide range of on-demand webinars available now to all PRSA members.
New Upcoming Webinars:
August 9, 2016, 3–4 p.m. EDT. Guiding Leaders to Make Wise Decisions in a Crisis. The PR professional’s ability to persuade management and be viewed as a strategist will become ever more important as the list of crises, from epidemics to school shootings, becomes longer and more complex. In this webinar, you’ll learn a step-by-step process for crisis decision-making, how to break through barriers caused by stress, fear and resistance, forge consensus on crisis response strategies, and protect your organization’s reputation for the long term. Instructor: Joan Gladstone, APR, Fellow PRSA, president & ceo, Gladstone International, Inc. Register Here.
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gust 16, 2016, 3–4 p.m. EDT. Diversity and Inclusion: The Competitive Edge. A company’s strength is dependent on its ability to maintain and gain market share. The value of staff and services are determined by how relevant they are in meeting a customer’s needs. As part of PRSA’s Diversity and Inclusion Month, our featured presenter Hugo Balta, senior director of multicultural content at ESPN, will discuss how diversity and inclusion provides you with the competitive edge to reflect the new mainstream population. The value of diversity in the communication profession cannot be understated. Instructor: Hugo Balta, senior director, multicultural content, ESPN, Inc. Register Here.
