Rita Tateel
PRSA Board Member and Past President Rita Tateel of The Celebrity Source will help present a development workshop at the upcoming PRSA International Conference in November. The workshop, entitled “Partnering With Celebrities to Lift Your Brand: The Ins and Outs” will take place on November 8.
The topic is timely, as celebrities today do more than just appear on the big screen. Off screen,they are promotional machines, paid to create interest in brands and products, as well as serve as ambassadors and spokespeople. Today’s celebrities are online influencers who leverage their extensive social networks to generate sales for their sponsors. But is bringing on a celebrity worth the cost and potential risks?
Learn the answer from Tateel and her fellow panelists in November! The PRSA International Conference takes place in Atlanta November 8-10.
