Long time PRSA member Susan Tellem, APR of Tellem Grody PR, has joined forces with father/son team Jonathan and Erik Bernstein of Bernstein Crisis Management, Inc., along with Ohio-based attorney Mark R. Weaver of Communications Counsel, to launch AvoidTheApology.com.
The consultancy is designed to help prevent the kind of embarrassing, reputation-damaging and financially harmful crises that are featured in the news nearly every day. It offers clients a brutally candid analysis and feedback on operating procedures, advertising and social media campaigns, high profile speeches and testimony by celebrities and others before legislative bodies.
Tellem is also working with other senior counselors to rekindle PRSA-LA’s Senior Practitioners Group comprised of professionals who have worked in PR for more than 20 years.