Every month, PRSA-LA highlights members who are making an impact — sharing their ideas, information, and stories about their experiences in PR. This month, we are featuring Nicholas Adams, President and CEO of NINICO Communications
What do you love about PR/communications?
People in our industry have a unique sense of purpose. I love that we’re all connecting, creating and collaborating to serve an idea or story.
What motivates you each morning?
Coffee- lots of it, the opportunity to work doing something I love, and the chance to learn something new or pass along a nugget of wisdom to someone else.
Who has been the most influential person in your career?
John and brother Dave Heagerty of the former Coakley-Heagerty agency were instrumental in my career. Pillars of the community, I ended up working at their firm years after we met and really got to know them. I loved hearing stories about industry in the 1960s and 70s – the strategies and campaigns, client politics and, of course, the parties. They influenced my decision to launch NINICO Communications nearly a decade ago.
What’s your PR secret weapon?
The power of the partnership. From community engagement with associations and nonprofits to chambers of commerce and Rotary clubs, partnerships drive business development opportunities and create meaningful success stories.
What is the best piece of career advice you have ever received?
Do your very best everyday. Then don’t overthink it.
What was your favorite PRSA-LA event/program and why?
The 2019 holiday party was fun. I was looking forward to much of 2020’s programming but we’ll get back to having some in-person fun soon.
What do you like most about PRSA-LA?
The diversity of industries represented is unique to the chapter – we have it all. Diversity of industry gives way to diversity of people and ideas.
Want to be featured in our member spotlight? Or know someone that should be?
Just fill out our form here: https://prsala.org/news-and-events/member-spotlight-submissions/
