It’s our job as PR pros to work with the media and score great publicity. We’re usually behind the scenes, pitching stories and creating content for our company, organization or client… but sometimes we manage to snag a bit of the spotlight for ourselves.
This edition of “Expert Sources” features three PRSA-LA past presidents who recently made their own headlines.
Stefan Pollack (2001 PRSA-LA president), president of the Pollack PR Marketing Group and adjunct professor at USC Annenberg, was interviewed by KNX-AM for an in-depth July 23rd. “Spotlight” story titled “Is the Real ‘Greatest Generation’ the Next Generation?”
Stefan discussed what lies ahead for “Generation Z” (5 – 20 year-olds who make up a quarter of the world’s population). He’s an authority on this generation, which is native to the great communications disruption of the last decade. He’s also an expert on how brands can navigate the new consumer-controlled environment. Stefan literally wrote the book on the subject with his 2013 release titled “Disrupted, From Gen Y to iGen: Communicating with the Next Generation.” During the interview Stefan advised, “If you thought Millennials are changing the workforce, just wait for Gen Z!”
Listen to the podcast (scroll to “Thursday, July 23rd Spotlight – Is the Real ‘Greatest Generation’ the Next Generation?”).
Rita Tateel (2008 and 2009 PRSA-LA president), founder and president of The Celebrity Source and instructor at UCLA Extension, was profiled in the July issue of PRSA Tactics for a story titled “On the Case with Rita Tateel.” The profile covers Rita’s unique ability to develop relationships within the celebrity community. It also highlights her many contributions to PRSA, which include helping launch the Entertainment and Sports Professional Interest Section, and serving as one of just three chapter presidents in PRSA-LA’s 67-year history to hold office for two terms.
Read the profile story in PRSA Tactics.
Erik Deutsch (2014 PRSA-LA president), principal of ExcelPR Group and instructor at UCLA Extension, authored the cover story in the June issue of PRSA Tactics titled “Sounding Off on Brands and Bands: How to Electrify Festivalgoers.” The story examines how brands are leveraging major music festivals for experiential marketing and influencer outreach. It focuses specifically on this year’s Chevrolet tastemaker event at Coachella, where the automaker built a playground-like experience with activations to promote the Corvette and Camaro. The story concluded with three key tips for brands to engage music festival fans.
Read the cover story in PRSA Tactics.
