Using Analytics to Better Your PR Strategy
Evolve or die. The strategies and tactics that you’ve been evolving over the years to improve your brand perceptions must be equally matched by the metrics and reporting that go…
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PRSA National Offering Discounts on Group Member Membership
Are You Part of an Agency or Organization and Interested in Joining PRSA-LA? There’s never been a better time to get involved! Now through June 5, agencies that join with…
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What Would You Do? An Ethics Dilemma: Conflicts of Interest
Part of our ongoing discussion on PR industry ethics… CONFLICTS OF INTEREST Core Principle: Avoiding real, potential or perceived conflicts of interest builds the trust of clients, employers,…
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Member News: Shawn Turner Organizes Leadership and Career Conference
PRSA-LA Board Member Shawn Turner currently also serves as president of the Black Public Relations Society of Los Angeles (BPRS-LA), and has worked to further a strategic alliance between the…
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Member News: Susan Tellem, Partners Launch AvoidTheApology.com
Long time PRSA member Susan Tellem, APR of Tellem Grody PR, has joined forces with father/son team Jonathan and Erik Bernstein of Bernstein Crisis Management, Inc., along with Ohio-based attorney…
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