L.A. Connect
PRSA – LA News June 2008
In This Issue
Message from the President
New/Returning Member Promotion
June 12th Meeting – Social Media
60th Anniversary Photos/Video
Member News
Mark Your Calendar
Thank You PRSA-LA Sponsors
Featured Company
Welcome New Members

2008 PRSA-LA
Board of Directors

60th

 
 
 

PRESIDENT

 

Rita Tateel
President

The Celebrity Source

 
 

PRESIDENT-ELECT


Jean Gonsoulin
Sr. VP, Corporate Practice, Western Region

GolinHarris

 

 

VICE PRESIDENT/TREASURER

 

Daniel Minkoff

Director, Policy and Communications

Councilmember José Huizar

Council District 14

 


VICE PRESIDENT/SECRETARY

 

Angela Wannberg
Chandler Chicco Agency

 

 

VICE PRESIDENT

 

Karen White, APR
Director, Corp. Communications
Amgen

 

 

VICE PRESIDENT

 

Dawn Wilcox, APR
General Manager, Los Angeles

Allison & Partners

 

 

VICE PRESIDENT


Eric Moses
Vice President

Consensus Planning Group

 

 

IMMEDIATE PAST PRESIDENT


Brandy Phillips
Senior Manager Communications

Walt Disney Internet Group

 

 

DIRECTORS


Ron Antonette
Vice President
Fleishman-Hillard


Kimberly Cohn
Director of Marketing Communications
Easter Seals

 

Christine Shaw Davis

Communications Director

BBC Worldwide

 

Kathleen Dunleavy

Communications Lead Manager

West Region

Sprint Nextel

 

Holly Ferris
President

Ferris Communications

 

Bob Gold
President

Bob Gold & Associates

 

Brian O'Connor

Director of Public Relations

Cunard Line

 

Alfredo Padilla

Vice President

Comerica Bank Western Market – Corp.


Marcie Perez
Vice President
Idea Hall

 

Phyllis Tucker
Senior Vice President
Hill & Knowlton


Kristen Wareham

Sr. Communications Manager

Yahoo!

 

Kate Wilkinson

Account Executive

Manning Selvage & Lee

 

 

ASSEMBLY DELEGATES


Michael J. Furtney, APR, Fellow PRSA (2009)
Principal

Killeen Furtney Group

 

Peter Hidalgo, APR (2010)
Chief of Staff

Legislation and Communications

Councilmember José Huizar

Council District 14

 

Daryl R. McCullough (2009)
President

PainePR


Dawn McKenzie (2009) 

Assistant Regional Manager

Product Communications

General Motors Corporation

 

Ron W. Roecker (2010)
Global Vice President, Entertainment
Taylor


Joe Pan, APR (2009)
Partner

Lang/Pan/Chan Public Relations

 

Stefan I. Pollack (2008)
President

The Pollack PR Marketing Group

 

 

Member Links:

Job Listings

 
 
 

Erik Deutsch
Editor
323-851-2455
erikd@excelpr.com



L.A.Connect
is published by
PRSA-LA
11271 Ventura Blvd. #514
Studio City, CA 91604
Phone: 818-761-5575
 
(c) 2008 PRSA-LA
 

Dear PRSA,

The Planning Committee for our recent 60th Anniversary Luncheon Celebration is still basking in the glow of comments like that of PRSA-LA Past President Clifford Dektar, APR, Fellow PRSA (1980): "I have been a member of this chapter for 38-plus years and never attended an event like this one! It was well planned and masterfully executed."

rita and stanFour panels, representing four decades of past presidents (1970s – present) underscored how PRSA-LA has played a major role in shaping the image of public relations as a profession (see article below for event photos and link to highlight video)

Our chapter has been, and will continue to be, at the forefront of innovation in the public relations field. Our board is creating ground breaking programs and services that PRSA chapters around the country are emulating. The Los Angeles Chapter is also where many leaders have begun their path to national leadership roles.

If you are not already a member of PRSA-LA, now is the time to join. If you were once active, now is the time to rediscover the creative energy that is propelling this chapter to the top in the nation.

It's my honor and privilege to serve as president of PRSA-LA, especially now, during this 60th Anniversary year. Thank you for the opportunity.

Rita Tateel, President, PRSA-LA
President, The Celebrity Source, Inc.

 

Tell Your Colleagues –
Free Chapter Membership for New/Returning Members

 
prsa logo smallDon't forget to tell your colleagues that if they join PRSA National during June or July, they will receive local chapter membership free for the first year. The offer also applies to returning members who have been inactive for at least one year. More information is available on PRSA's Web site.
 
 

 June 12th General Meeting…

 

 
PR 2.0"The Future of
Social Media:
Engage or Die"
 
Featuring PR 2.0 Guru Brian Solis
 
This special breakfast program is designed to help practitioners at every level understand social media's impact on PR and corporate communications. PR 2.0 Guru Brian Solis will explain how social media is putting the "public" back in public relations, and how targeting key influencers and niche market segments can have a far greater impact than trying to reach a mass audience. Solis is president of FutureWorks – a cutting-edge PR and new media agency in Silicon Valley. He recently co-authored "Now is Gone" — the definitive text for helping business leaders learn how to engage using social media.

 
       WHEN:
       Thursday, June 12, 2008                         
       8:00 am — Networking and Breakfast
       9:00 am — Program
       10:30 am – 11:00 am — Book Signing
WHERE:
Omni Hotel 
251 S. Olive Street  
Los Angeles, CA 90012  
 

COST: 

$42 for PRSA-LA Members    

$52 for Non-Members/Guests
$37 for PRSA Assoc, YP and PRSSA Members

(add $10 for payments received after June 9) 

 

Advance reservations only. 
Pay online at http://www.acteva.com/go/prsala, by phone at (323) 461-2372 or mail check to PRSA-LA, 11271 Ventura Blvd., #514, Studio City, CA 91604

(include name of attendee/company and e-mail address)

 

 

60th Anniversary Luncheon Celebration

 

 past presidents

 
PRSA-LA marked its 60th anniversary on May 20th with an event that celebrated our chapter's rich history, as well as its very promising future. The event lived up to its theme – "Reflection & Reinvention" – as 150-plus guests took a stroll down memory lane with an all-star panel of chapter presidents representing four decades. Our friends in the media were also well represented, as Stan Chambers from KTLA and Carlos Amezcua from FOX11 moderated the discussion.
 
The celebration included videotaped interviews of PRSSA students from Cal State Northridge, who made it clear that the future of PRSA-LA is in good hands. Comments from our Young Professionals/Associate Members President, Phyllis Hu, described how YP is providing a bridge for new graduates to become involved with PRSA-LA and active in the profession as a whole.

Most of all, the anniversary celebration served to remind us that at 60, PRSA-LA is only getting better with age. 
 
—

Special Thanks to the Celebration Event Committee

 
Co-Chairs: Kathleen Dunleavy and Kate Wilkinson  
Planning Committee: Kimberly Cohn, Jean Gonsoulin, Dawn McKenzie, Derek Nuhfer, Brian O'Connor, Gayle Peck, Karen White, APR and Barbara Shore 
 
 
Presidential Panelists
60th panelists
 
 
Photos by Todd Wawrychuk
Image Group L.A. (www.imagegroupla.com)
 

 

View Highlight Video

Video Sponsored by
ipressroom logo

 

Member News 

 

Dyer Joins CarryOn to Boost Social Media Practice

paul_dyerInteractive PR specialist Paul Dyer recently joined CarryOn Communications as the agency's practice leader for new media. Prior to his new post, Paul served as senior account executive at Marketwire and as founder/principal of NewMediAwake – a social media PR consulting firm. In other CarryOn news, the agency announced that it has been retained by Hansen's Beverage to manage the launch of the Natural Sparkling and Organic Junior product lines.

 

Pollack Adds drop.io to Tech Client Roster

The Pollack PR Marketing Group (PPMG) has added online private exchange platform drop.io, Inc. to its roster of high tech clients. The agency will launch a media relations campaign to raise awareness of drop.io's media-sharing service, which enables users to create their own private, non-searchable online location or "drop" for sharing and storing data, all without having to set up an account or provide an e-mail address. The PR effort will also include new partnerships and speaking opportunities to communicate drop.io's unique approach to digital media sharing and privacy. 
 

 

Thome and Iliffe-Moon Promoted at Toyota

sona_lliffe_moongreg_thorneTorrance-based Toyota Motor Sales, USA recently announced the promotion of Greg Thome to communications supervisor and Sona Iliffe-Moon to media relations supervisor. In his new post, Greg will oversee media relations and internal communications for the Lexus brand division, while Sona will manage Toyota media relations and other PR activities in the corporate communications department. Greg joined Toyota in 1998, and served previously as a communications/PR administrator in the company's media relations and motorsports departments. Prior to joining Toyota in 2006, Sona represented consumer clients at Hill and Knowlton and Weber Shandwick. 

 
 
Swerling Announces Results of 5th GAP Survey

prof jerry swerlingJerry Swerling, director of PR studies and the Strategic PR Center at USC's Annenberg School for Communication, recently announced results of the Center's fifth Generally Accepted Practices (GAP) study. The GAP V report incorporates views and information from respondents at 520 organizations ranging from small local charities to Fortune 500 corporations. For the first time, the authors identify a set of best practices in public relations and organizational communications that they believe apply to all organizations. In addition to his work at USC, Professor Swerling serves as principal of Swerling & Associates – a consultancy that specializes in agency reviews and strategies to optimize the agency/client relationship. He previously headed California operations for Porter/Novelli. The full 287 page GAP V report is available on the USC Annenberg Web site. An online database containing all previous GAP survey data is available at PRMED.org.

 


Gold Teams with D4 to Launch Digital Transition Practice

Bob Gold & Associates has teamed with branding/direct-response specialists D4 Creative Group to launch a practice division focused on helping cable TV operators capture new customers amid broadcast TV's transition from analog to digital transmission. The new Digital Transition Practice will provide cable operators with a turnkey PR tool kit that covers electronic/print media outreach and community relations. The focus will be on positioning cable operators as the best signal provider capable of supporting a smooth transition to digital TV. 

 
 

cal with tan colorMark Your Calendar

 
June 25 
Young Professionals Mixer 
June 26
Independent Practitioners Group
Sports Club L.A., West L.A. 
 
July 16
Young Professionals – "Reaching Niche Audiences"
 
July 24
At Breakfast With…
Radio Reporters
 
August 6
Sports PR Panel

Lunch and Game
Anaheim Stadium
 
August 14
Independent Practitioners Group
 

 

Thank You PRSA-LA Chapter Partner Sponsors

 
GM Logo  prnewswire multivu
prnews logoipressroom logo

 
 
Several 2008 sponsorship packages are still available. For more information, visit PRSA-LA or contact Dawn McKenzie, sponsorship director, at dawn.mckenzie@gm.com
 (805) 657-2947
 

 

Featured Company

 
 
print-technology logo 
 
Print Technology offers printed communications and branded merchandise management services to a cross-section of industries including banking, entertainment and insurance.

From sharp color lithography to cutting-edge branded merchandise, we are your one-stop resource for all your printing needs. We can facilitate projects through the entire process, from inception through printing and fulfillment. We also provide inventory management, including custom online ordering protocols.  

 
www.print-technology.com
 (310) 273-9450
 

 

Welcome New Members 

 
PRSA-LA welcomes the following new members:

may members

 

uncle sam 

 
Do you or a colleague have professional news to share? Did you get promoted or receive an honor or award? Did your agency win new business? If so, let us know so we can share the good news with your fellow PRSA-LA members.

 

Please e-mail submissions to L.A. Connect Editor Erik Deutsch at erikd@excelpr.com