The Public Relations Society of America, Los Angeles Chapter, has established a scholarship to assist local college students pursuing a degree in Public Relations or Communications. The goal is to recognize outstanding academic achievement among undergraduate and graduate students who are pursuing a career in public relations and related communications fields.

Scholarship recipients will be recognized at the 2026 PRSA-LA PRism Awards and introduced to PR executives at leading agencies and corporations who are a part of the PRSA-LA network, as well as waive student fees for PRSA-LA events for one year.


Selection Criteria:

  • Attend or be accepted to attend a four-year accredited college or university in Los Angeles County by Fall 2025 semester or be enrolled for the 2026-2027 school year.
  • Be an incoming college sophomore, junior, senior undergraduate, or graduate student.
  • Earn a minimum 3.0 cumulative GPA and 3.0 GPA in their major subject.
  • Express a desire to work in the public relations/communications industries.
  • Major in public relations, communications, advertising, and/or marketing.
  • Be a student member of a PRSSA chapter sponsored by PRSA-LA (not required, but preferred).
  • Be available to attend the PRSA-LA 2026 PRISM Awards in October.

Application Requirements:
· Complete an online application form. Please provide answers to all questions wherever applicable.
·
Submit a personal statement (not to exceed 500 words) explaining which attribute resonates more with you and why: Truth, Passion, Creativity, Ambition, or Collaboration (only pick one).
· Provide a résumé.

Note:
Scholarship winners may be contacted to provide a testimonial for marketing and promotional efforts of the PRSA-LA Scholarship Program and their information will appear on the PRSA-LA website.
If you have technical difficulties submitting through the website, please email ​your application​​​ inquiry directly to Stephen Chavez with the subject line reading: Scholarship Inquiry.

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    If you have difficulties submitting, please email your application to executive.director@prsala.org.