More than 300 PR pros attended this year’s sold-out PRSA Western District Conference hosted by PRSA-LA.
The three-day conference — presented by General Motors and held March 19-21 at the JW Marriott L.A. Live Hotel in downtown L.A. — was filled with keynotes, panels and presentations focused on a broad range of industries and market segments. Attendees from 11 PRSA chapters across five states included small, mid-size and large PR agency pros, independent practitioners, corporate communicators, public information officers, publicists, and government and non-profit communications professionals.
The conference opened with a fabulous cocktail reception on the Target Terrace overlooking L.A. Live. Networking and good times were enhanced by an amazing magician showcasing his sleight-of-hand talents, along with live music from a spirited jazz band.
The conference agenda featured four dynamic keynote speakers: Tucker Bounds, co-founder and CEO of Sidewire, and former director of corporate communications at Facebook; Fred Cook, CEO of international PR agency Golin; PRSA national president Kathy Barbour, APR and Tom Bernthal, founder and CEO of research firm Kelton Global.
Magician amazes at opening night reception at Target Terrace.
PRSA-LA Chapter members pose for light-hearted photo at Conference end.
Golin CEO Fred Cook delivers keynote address at Conference.
Photos courtesy Marshall Thompson, PRVideo.tv
The conference also featured 18 highly informative sessions, including panels with top PR and media leaders discussing sports PR, diversity in Hollywood, and how to score great coverage in top national outlets. The event closed with a raffle of cool prizes from Conference sponsors.
Missed this year’s Western District Conference? Check out photos from the event in this dynamic slide show, Thanks Marshall Thompson from PRVideo.tv for serving as event photographer.
And don’t forget to set a reminder to attend the 2016 PRSA Western District Conference, which will be produced by our colleagues at PRSA Orange County.
