Last year, PRSA-LA was proud to host the annual PRSA Western District Conference, bringing together PR professionals from 11 chapters in five states. This year the conference moves to Orange County, which means PRSA-LA members once again won’t have to travel far to attend one of the best multi-day PR conferences in the United States.
The Orange County Chapter will host the 2016 PRSA Western District Conference April 21-23 at the Hyatt Regency Huntington Beach Resort & Spa. Mark your calendar today, and get ready to get up-to-speed on all things related to this year’s theme: “The PR Futurist: Embracing Industry Evolution.”
Sessions will cover the disruptive nature of information in the digital age. In this environment, consumers have a direct line to their favorite brands through social media, local causes can rise to national attention overnight, and traditional media increasingly relies on new media to learn what’s trending.
Topics at the conference will address how public relations has morphed into a hybrid harbinger of the future of communication. The industry is now a chaotic mashup that blends the persuasion of advertising, the aesthetics of graphic design, the art of storytelling, the precision of data and the authority of journalism, all into a fusion of creative credibility. To thrive, PR pros must master new skills and adapt to a new way of doing business.
Join your colleagues at the 2016 Western District Conference to learn from PR leaders, communications industry trend experts and members of the media as they share their outlook on how to maintain responsible relevancy amid the flurry.
Look for tickets to go on sale soon. For sponsorship information or other details, please visit the conference website.
