In 2020, Generation Z will be the largest consumer segment in the United States and a critical audience for many corporations, brands, organizations, and public relations agencies. Unlike every generation…
Although PR has always been about telling a brand’s story and managing its reputation through traditional media sources, the abundance of various channels and data sources presents an opportunity for…
Join marketing and media maven Shanita Akintonde as she shares her signature presentation, “Selling the Sizzle: How Brands (Including YOU) Can Become Notable and Quotable.” This webinaroffers an “insider’s view”…
COVID-19 has turned almost all industries on their heads with far reaching impacts. While recovery planning is beginning to come into the conversation, in the present, agencies and communication departments…
This webinar looks at the anatomy of issues and crisis communications, how they play out and how to handle them, but through the lens of taking the “panic” out of…