Using Analytics to Better Your PR Strategy
Evolve or die. The strategies and tactics that you’ve been evolving over the years to improve your brand perceptions must be equally matched by the metrics and reporting that go…
Chapter Event (October 2): Networking Mixer with the Society of Professional Journalists
Ah, the perks of membership in PRSA-LA. On Thursday, October 2, PRSA-LA Chapter members are invited to join the Greater Los Angeles Chapter of the Society of Professional Journalists (SPJ/LA)…