Three Tips to Diversify Your PR Team
By Stephen Chavez President, PRSA-LA CEO of ChavezPR April marks National Diversity Month. I’m compelled to address the backlash we are seeing against Diversity, Equity & Inclusion (DEI) programs across…
PRSA: ICON 2022
ICON 2022 Dallas-Fort Worth Nov. 13 – 15, 2022 Gaylord Texan Resort, Grapevine, Texas Join us in Dallas-Fort Worth for ICON 2022, which we plan to hold in person for…
NATIONAL: Decoding Gen Z: Actionable Insights For Public Relations and Communication Professionals
In 2020, Generation Z will be the largest consumer segment in the United States and a critical audience for many corporations, brands, organizations, and public relations agencies. Unlike every generation…
NATIONAL: Developing Cross-Channel Analytics Frameworks to Measure Digital Corporate Reputation
Although PR has always been about telling a brand’s story and managing its reputation through traditional media sources, the abundance of various channels and data sources presents an opportunity for…
NATIONAL: Selling the Sizzle: How Brands (Including You) Can Become Notable and Quotable
Join marketing and media maven Shanita Akintonde as she shares her signature presentation, “Selling the Sizzle: How Brands (Including YOU) Can Become Notable and Quotable.” This webinaroffers an “insider’s view”…