Member News: Caddy Marketing Signs Pair of New Clients

Caddy Marketing and Communications (CMAC) has been selected by Los Angeles, California-based Dynamicweb North America and Camarillo, California-based Las Posas Country Club to develop and implement comprehensive social media marketing campaigns for both organizations. For Dynamicweb, CMAC will manage the e-commerce software company’s social media activity and influencer outreach to increase its online lead generation,…

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PRSA-LA Welcomes New Members

During the past two months, PRSA-LA has added the following new members. If you would like to learn more about the benefits of membership in PRSA and PRSA-LA, please visit PRSA National’s member benefits page. Welcome New Members: Matthew Barnett Caitlin Davidson Bonnie Goodman, Goodman Communications Group Ingrid Greene Anna Kelley Jimmy Lee, BBCN Bank…

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President’s Message: August 2015

The recent shooting in my hometown of Houston, in which a sheriff’s deputy was targeted, shot and killed by a black suspect, is being investigated as racially motivated crime. Some have linked it to other incidents across the country involving unarmed black suspects killed by law enforcement officers. Racial bias is an important topic in…

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August Events Bring PRSA-LA Members Together

August events made Summer 2015 a season to remember for PRSA-LA chapter programming. First, our August 15 chapter event, “From the Frontlines: What You Need to Know Now for the Crisis Ahead,” featured an all-star panel of crisis communications experts including Brian O’Connor (Princess Cruises), Alan Caldwell (Shell Oil Company), and Mike Michels (formerly of…

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Join PRSA in September and Score Free Chapter Membership

Have You Been Thinking About Joining PRSA-LA? What could you (or your employer) do with an extra $95?  Better yet, what could you accomplish through membership in PRSA — the nation’s leading organization advancing the public relations profession and the professionals who make our industry great.  Through the end of September, new PRSA members can…

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APR Recognition for Caldwell, Tellem

Congratulations to Alan Caldwell, APR, PRSA-LA’s latest member to demonstrate profession-leading competency in the knowledge, skills and abilities required to practice public relations effectively in today’s business arena.  Alan recently earned his Accreditation in Public Relations (APR) from the Universal Accreditation Board. Alan serves as External Relations Manager, Southern California for Shell Oil Company.  He was…

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PRSA-LA Welcomes New Members

During the past two months, PRSA-LA has added the following new members. If you would like to learn more about the benefits of membership in PRSA and PRSA-LA, please visit PRSA National’s member benefits page. Welcome New Members: Renita Deason, Fort Irwin Community Relations Officer Anthony Gonzales Hayley Good Emily Hertlein, Chic Media Janice Huang,…

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President’s Message: July 2015

Like many in the public relations profession who spend a lot of time managing client crises, I have watched with great interest the myriad of difficult situations that have played out in the media lately and wondered to myself, “how will their PR person counsel them on this?” IKEA had to contend with the unfortunate…

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2015 PRism Awards — Entries Due August 21

Get ready for a 2-hour selfie.   The 2015 PRism Awards are coming…   …and entries are due in just three weeks!   The 2015 PRSA-LA PRism Awards Show happens November 4.  Will you and your firm be among those honored for creating the very best in strategic public relations campaigns and tactics?  Maybe, but…

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Expert Sources: PRSA-LA Members In the News

  It’s our job as PR pros to work with the media and score great publicity. We’re usually behind the scenes, pitching stories and creating content for our company, organization or client… but sometimes we manage to snag a bit of the spotlight for ourselves. This edition of “Expert Sources” features three PRSA-LA past presidents…

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PRSA-LA Welcomes New Members

During the past two months, PRSA-LA has added the following new members. If you would like to learn more about the benefits of membership in PRSA and PRSA-LA, please visit PRSA National’s member benefits page.   Welcome New Members: Nour Abboud, Cal State Dominguez Hills Dena Brummer, Yellow Brick Creative Studio Agustin Cruz, Visit Pasadena…

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President’s Message: June 2015

Reflecting on weeks of protest in our nation’s cities and last week’s landmark Supreme Court rulings, I’m reminded of the importance of public relations professionals and our role as advocates, leaders and message bearers who create and communicate change. Change depends on and invites robust public conversation, which we in our profession are uniquely qualified…

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PRSA-LA Packs the Main Stage at Social Media Week

  On June 11, PRSA-LA teamed up with Social Media Week Los Angeles (SMWLA) for L.A.’s largest annual gathering focused on the intersection of social media, creativity and business. PRSA-LA’s panel session, titled “L.A.’s Hometown Advantage for Branded Content,” attracted a standing-room-only crowd at the main SMWLA stage. Sponsored by PR Newswire, the panel featured…

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First Semi-Annual APR Readiness Review

Want to give your career an edge and get some top-level professional development at the same time? Maybe it’s time you pursued your APR accreditation. PRSA-LA has streamlined the process of earning the APR accreditation by moving to a Semi-Annual Readiness Review. The year’s first review was held Saturday, June 26 at the offices of…

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PRSA-LA Welcomes New Members

During the past two months, PRSA-LA has added the following new members. If you would like to learn more about the benefits of membership in PRSA and PRSA-LA, please visit PRSA National’s member benefits page.   Welcome New Members: Alva Adams, Toyota Motor Sales Chris Arboleda Brian Bronk, Employers Group Stella Cho Phyllis Cohn, American…

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President’s Message: May 2015

It’s hard to believe that the dog days of summer are upon us, but 2015 is really flying by. For the Los Angeles chapter of PRSA, it’s a product of our first half of the year being chock full of events and activities. We held our first Annual Meeting of the Membership in conjunction with…

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Using Analytics to Better Your PR Strategy

Evolve or die. The strategies and tactics that you’ve been evolving over the years to improve your brand perceptions must be equally matched by the metrics and reporting that go along with them. This year we’re seeing better ways to measure and monitor the success of both individual pieces of content and overall campaigns. Measuring…

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