59th PRism Awards

Highlights from 59th PRism Awards event.

A Huge Thank You to Our Sponsors!

PRSA-LA’s 59th Annual PRism Awards—the Los Angeles region’s premier awards program recognizing excellence in public relations strategic campaigns, tactical programs, and professional merit was held on October 26, 2023 at the Los Angeles River Center & Gardens.

We had the honor of Jonathan Gonzalez from NBC4 as our 59th PRism Awards Ceremony host.

Congratulations to our 59th PRism Winners!

VIEW EVENT PHOTOS HERE

2023 PRism Best in Category Winners

Award winners are selected by an independent panel of judges from the PRSA Rochester Chapter. Awards are presented here in alphabetical order by category, not the order in which they were conferred.

Best Category	Company	Entry Title
Best Community Relations	SCV Water	Drought Ready, SCV!
Best Diversity, Equity & Inclusion Campaign	Zapwater Communications	Air Tahiti Nui Celebrates a Decade of Marriage Equality at 40,000 Feet
Best Media Relations	University of California, Los Angeles	UCLA Wildfire & Climate Newsletter
Best Media Relations	Keck Medicine USC	Liver Health Campaign
Best in Events & Observances	Rocket Launch	Los Angeles Dodgers Foundation Blue Diamond Gala
Best Integrated Commuications	Runyon Saltzman Inc.	RSE Propels California’s Digital Equity Plan to National Prominence
Best Marketing Campaign	Runyon Saltzman Inc.	RSE’s Marketing Campaign Spotlights California’s Digital Equity Plan on the National Stage
Best Multicultural Communications	Runyon Saltzman Inc.	RSE Leads a Multicultural Campaign to Drive the California DMV into the Digital Era

2023 PRism Winners

Category	Company	Entry Title	Award Type
2023 Advertorials	AARP California	Supporting Family Caregivers is Worth the Cost	Prism
2023 Branded Content	Runyon Saltzman Inc.	RSE’s Suite of Creative Drives the DMV Into the Digital Era	Prism
2023 Branded Content	The Wonderful Company	Wonderful Pistachios is a Complete Protein (Infographic)	AOE
2023 Campaign on a Shoestring Budget (Less than$10K)	Zapwater Communications	Coming Out of the Shadows – Making LA Pride Village Shine Among LA County’s Vibrant Pride Events	Prism
2023 Community Relations, Government	Communications LAB	Metro Active Transportation Strategic Plan Update	AOE
2023 Community Relations, Government	Lee Andrews Group	Mountains Recreation & Conservation Authority (MRCA) – 100 Acre Partnership	AOE
2023 Community Relations, Government	SCV Water	Drought Ready, SCV!	Prism
2023 Community Relations, Healthcare	Blue Shield of California	From Challenge to Triumph: The Fight to Protect Quality Health Care for Medi-Cal Beneficiaries	Prism
2023 Community Relations, Not-for-Profit	Blue Shield of California	From Challenge to Triumph: The Fight to Protect Quality Health Care for Medi-Cal Beneficiaries	Prism
2023 Corporate Social Responsibility, Healthcare	Blue Shield of California	From Challenge to Triumph: The Fight to Protect Quality Health Care for Medi-Cal Beneficiaries	Prism
2023 Corporate Social Responsibility, Not-for-Profit	Blue Shield of California	From Challenge to Triumph: The Fight to Protect Quality Health Care for Medi-Cal Beneficiaries	Prism
2023 Corporate Social Responsibility, Sustainability/Environmental	Blaze PR	Alaska Airlines and Boxed Water Tackle the Biggest Source of Inflight Plastic Waste	AOE
2023 Creative Tactics, Graphic Design	Palmdale Water District	Save Our Water Lawn Signs	Prism
2023 Crisis Communications	AARP California	Supporting Family Caregivers is Worth the Cost	AOE
2023 Crisis Communications	Scatena Daniels Communications	Planned Parenthood of Orange & San Bernardino Counties – Responding to the Fall of Roe v. Wade	Prism
2023 Diversity, Equity, and Inclusion, Government	Lee Andrews Group	LA Metro – Street Teams	AOE
2023 Diversity, Equity, and Inclusion, Government	Merriwether & Williams Insurance Services	Promoting an Inclusionary Program to Build A Stronger Region	Prism
2023 Diversity, Equity, and Inclusion, Not-for-Profit	APCO Worldwide	Tegan and Sara Foundation’s LGBTQ+ Healthcare Directory	Prism
2023 Diversity, Equity, and Inclusion, Not-for-Profit	Keck Medicine of USC	Gender Affirming Care Program	Prism
2023 Diversity, Equity, and Inclusion, Not-for-Profit	Zapwater Communications	Coming Out of the Shadows – Making LA Pride Village Shine Among LA County’s Vibrant Pride Events	AOE
2023 Diversity, Equity, and Inclusion, Travel, Tourism & Hospitality	Zapwater Communications	Air Tahiti Nui Celebrates a Decade of Marriage Equality at 40,000 Feet	Prism
2023 Editorials & Op-Ed Columns	Connect Creative	Ignore the Headlines. Arizona’s Water Future is a Lot Brighter Than They Suggest	Prism
2023 Events & Observances, Business-to-Business	Olmstead Williams Communications	The Fields Studios is Ready for Its Close-up!	Prism
2023 Events & Observances, Consumer Products & Services	Jackson Spalding	L.L.Bean Goes “Off The Grid” for Mental Health Awareness Month	AOE
2023 Events & Observances, Consumer Products & Services	PlayWise Partners	Launching FAO Day with FAO Schwarz	AOE
2023 Events & Observances, Consumer Products & Services	The Wonderful Company	Wonderful Pistachios Get Crackin’ Eating Championship	Prism
2023 Events & Observances, Government	Lee Andrews Group	South Coast Air Quality Management District – Why Healthy Air Matters	Prism
2023 Events & Observances, Not-for-Profit	Rocket Launch	Los Angeles Dodgers Foundation Blue Diamond Gala	Prism
2023 Global Communications	Herbalife	Empowering Entrepreneurs with Knowledge in Today’s Challenging Economy	AOE
2023 Influencer Marketing	The Wonderful Company	Wonderful Pistachios Gets Crackin’ on TikTok	Prism
2023 Integrated Communications, Consumer Products & Services	Hill+Knowlton Strategies	California Water Service and Low Income Household Water Assistance Program	AOE
2023 Integrated Communications, Consumer Products & Services	Jackson Spalding	Mendocino Farms Makes a Splash in the Pacific Northwest	Prism
2023 Integrated Communications, Consumer Products & Services	The Wonderful Company	POM Wonderful x Williams Sonoma	Finalist
2023 Integrated Communications, Government	City of West Hollywood	Pride Starts Here: WeHo Pride	Finalist
2023 Integrated Communications, Government	Runyon Saltzman Inc.	RSE Propels California’s Digital Equity Plan to National Prominence	Prism
2023 Integrated Communications, Government	Runyon Saltzman Inc.	RSE’s REAL ID and Online Services Campaign Drives the DMV Into the Digital Era	AOE
2023 Integrated Communications, Not-for-Profit	Merryman Communications and the Family Heart Foundation	Runs in the Family is Not a Diagnosis	Prism
2023 Marketing, Consumer Products & Services	Fraser Communications	SiriusXM and Toyota – We Are ALL Hybrids campaign	AOE
2023 Marketing, Consumer Products & Services	The Wonderful Company	Groot Gets Crackin’ with Wonderful Pistachios	Prism
2023 Marketing, Government	Merriwether & Williams Insurance Services	Promoting an Inclusionary Program to Build A Stronger Region	Finalist
2023 Marketing, Government	Runyon Saltzman Inc.	RSE’s Marketing Campaign Spotlights California’s Digital Equity Plan on the National Stage	Prism
2023 Marketing, Government	Runyon Saltzman Inc.	RSE’s REAL ID and Online Services Campaign Drives the DMV Into the Digital Era	AOE
2023 Marketing, Healthcare	Merryman Communications and Miach Orthopaedics	Miach Orthopaedics Launches a BEAR-y Unique Treatment for ACL Tears	Prism
2023 Marketing, Not-for-Profit	Idea Hall	“Discover Freemasonry” Digital Membership Campaign	Prism
2023 Media Relations, Business-to-Business	Olmstead Williams Communications	The Fields Studios is Ready for Its Close-up!	Prism
2023 Media Relations, Consumer Products & Services	AIJ Communications	Los Angeles Juvenile Camp Abuse	Prism
2023 Media Relations, Government	Merriwether & Williams Insurance Services	Promoting an Inclusionary Program to Build A Stronger Region	Prism
2023 Media Relations, Healthcare	Fiona Hutton & Associates	Hidden Bias in Medicine – Elevating the Impact of Inequities	AOE
2023 Media Relations, Healthcare	Keck Medicine of USC	Liver Health Campaign	Prism
2023 Media Relations, Healthcare	Olmstead Williams Communications	Giving a Voice to Heart Recovery Using the World’s Smallest Heart Pump	Finalist
2023 Media Relations, Not-for-Profit	Rocket Launch	Los Angeles Dodgers Foundation Blue Diamond Gala	AOE
2023 Media Relations, Not-for-Profit	University of California, Los Angeles	UCLA Wildfire & Climate Newsletter	Prism
2023 Media Relations, Not-for-Profit	Zapwater Communications	Coming Out of the Shadows – Making LA Pride Village Shine Among LA County’s Vibrant Pride Events	Finalist
2023 Media Relations, Sports & Entertainment	Lucky Break PR	Uplifting LGBTQ+ Voices	Prism
2023 Media Relations, Technology	Elev8 New Media	Vuzix Showcases Ultralite OEM Smart Glasses Platform at CES 2023	Prism
2023 Media Relations, Technology	Elev8 New Media	Thumzup’s Launch: Ushering in a New Era in Advertising through User-Incentivized Product Promotion	AOE
2023 Media Relations, Travel, Tourism, & Hospitality	SKC, Inc.	STARLUX Airlines Takes Flight in US Market	Prism
2023 Media Relations, Travel, Tourism, & Hospitality	Zapwater Communications	Air Tahiti Nui Celebrates a Decade of Marriage Equality at 40,000 Feet	Prism
2023 Multicultural Communications, Consumer Products & Services	ChavezPR, LLC	Alexandra Lozano Immigration Law Firm “Tacos y Tequila” Launch	Prism
2023 Multicultural Communications, Government	City of West Hollywood	Pride Starts Here: WeHo Pride	AOE
2023 Multicultural Communications, Government	Fraser Communications	Secondhand Smoke Campaign	Finalist
2023 Multicultural Communications, Government	Merriwether & Williams Insurance Services	Promoting an Inclusionary Program to Build A Stronger Region	AOE
2023 Multicultural Communications, Government	Runyon Saltzman Inc.	RSE Leads a Multicultural Campaign to Drive the California DMV into the Digital Era	Prism
2023 Multicultural Communications, Government	VPE Communications	Addressing the Lack of Affordable Housing with Launch of HACLA’s Section 8 Waiting List Lottery	Finalist
2023 Multicultural Communications, Healthcare	LAGRANT COMMUNICATIONS	California Department of Public Health COVID-19 Beauty & Barbershop Health Initiative	Prism
2023 Multicultural Communications, Healthcare	LAGRANT COMMUNICATIONS	California Department of Public Health COVID-19 Shot of Faith Initiative	AOE
2023 Multicultural Communications, Travel, Tourism & Hospitality	The Culturist Group	Sydney, Australia – A Beacon of Inclusivity for WorldPride 2023	Prism
2023 Press Conferences	Runyon Saltzman Inc.	RSE Announces Groundbreaking of California’s Historic Middle-Mile Broadband Network	Prism
2023 Public Affairs, Corporate/Business	Blue Shield of California	From Challenge to Triumph: The Fight to Protect Quality Health Care for Medi-Cal Beneficiaries	Prism
2023 Public Affairs, Not-for-Profit	AARP California	Supporting Family Caregivers is Worth the Cost	AOE
2023 Public Affairs, Not-for-Profit	Blue Shield of California	From Challenge to Triumph: The Fight to Protect Quality Health Care for Medi-Cal Beneficiaries	Prism
2023 Public Service Announcements (PSAs)	AltaMed Health Services	The ¡Ándale! ¿Qué Esperas? El Chavo Animado COVID-19 Vaccination Message to Hesitant Parents	Prism
2023 Public Service, Corporate/Business	Bob Gold & Associates	Curacao and Fundación Jalisco USA Reunites Long-Separated Mexican Families	Prism
2023 Public Service, Government	Fraser Communications	Lead Paint Hazards Remediation Program	Finalist
2023 Public Service, Government	Merriwether & Williams Insurance Services	Promoting an Inclusionary Program to Build A Stronger Region	AOE
2023 Public Service, Government	Runyon Saltzman Inc.	Leading the Way: RSE’s Coordinated Public Engagement Push Elevates California’s Digital Equity Plan on National Stage	Prism
2023 Public Service, Not-for-Profit	Fraser Communications	Golden State Opportunity: CalEITC4Me	Prism
2023 Publications, Annual Reports	Keck Medicine of USC	Human Resources Fiscal Year 2023 Annual Report	Prism
2023 Publications, Annual Reports	SCV Water	SCV Water Consumer Confidence Report	AOE
2023 Publications, Brochures	Bob Gold & Associates	The Independent Show 2023 Exhibit & Sponsorship Opportunities	Prism
2023 Publications, Magazines	Connect Creative	X Team Retail Advisors 2023 Insights Magazine	Prism
2023 Publications, Newsletters	Keck Medicine of USC	Health System Highlights	AOE
2023 Publications, Newsletters	SCV Water	The Pipeline	Prism
2023 Publications, Newsletters	SCV Water	Water Currents	Prism
2023 Reputation/Brand Management	Runyon Saltzman Inc.	RSE Transforms the California DMV’s Reputation into a Digital-First Agency	Prism
2023 Social Media	GOLIN LA	DIY Gratitude Tree \| Hello Kitty Crafts	Finalist
2023 Social Media	GOLIN LA	Cinnamoroll Apron x Roblox My Hello Kitty Cafe \| Hello Kitty Crafts	AOE
2023 Social Media	The Wonderful Company	Wonderful Halos: Hal the Halo Takes on TikTok	Prism
2023 Streaming Media, Podcast	City of Agoura Hills	The Good Life Agoura Hills Podcast	Prism
2023 Video Programs, Healthcare	Keck Medicine of USC	Welcome to Keck Medicine New Employee Video Message	Prism