Application Deadline Approaches for Don Perkins Community Service Grant

Looking for a way to contribute professionally and financially to a California-based non-profit organization? Forward this information to your favorite non-profit and you could help them secure a $10,000 grant to fund a public relations campaign to promote their important work. For more than 20 years, PRSA-LA has awarded the Don Perkins Community Service Grant…

Details

Time Warner Cable Features PRSA-LA President on “Local Edition”

PRSA-LA President Erik Deutsch recently appeared as a guest on Time Warner Cable’s “Local Edition” public affairs program. During the interview with host Brad Pomerance, Deutsch discussed PRSA-LA’s mission, as well as how the PR industry is changing amid the social media revolution. “Local Edition” airs on SoCal Channel 101, the California Channel and HLN…

Details

Chapter Event (July 28): Free Online “Happy Hour” Hangout with L.A. Business Journal

Cheers! It’s time to gear up for PRSA-LA’s next online “Happy Hour Hangout” with top local journalists. What are Happy Hour Hangouts?  They’re free, online video events powered by Google+. PRSA-LA launched them this year to bring PR practitioners and journalists together to discuss best practices and tips for scoring great coverage. On Monday, July…

Details

Member News: Docupace Technologies Taps Pollack PR Marketing Group for Service

The Pollack PR Marketing Group (PPMG, @PollackPRMktg) has been retained by Docupace, an industry leading provider of document processing and security technology, to help direct expansion of the company’s marketing and public relations initiatives.  Docupace, a privately held company based in Los Angeles, delivers SEC/FINRA compliant paperless processing systems for the financial services industry. The…

Details

Member News: Susan Tellem Headlines Crisis Communication Events

Crisis management expert Susan Tellem, APR, RN, BSN (@susantellem), of Tellem Grody PR, Inc., recently landed a pair of high-profile speaking opportunities. The first was at a meeting of the California Association of Crime Laboratory Directors in Orange County.  She’s also scheduled in late August to speak on crisis management at the Orange County Sheriff Retreat in…

Details

Chapter Event (July 23): A Brand’s Perspective – Content Creation and Storytelling in the Automotive Industry

The automotive industry is at the forefront of PR’s growing emphasis on grassroots storytelling and digital content creation. On Wednesday, July 23, PRSA-LA invites you to learn how major automotive brands are leveraging the power of grassroots storytelling to influence today’s advertising-fatigued consumers. Join us for a special all-star panel as five major auto manufacturers…

Details

Chapter Event (July 23): A Brand’s Perspective – Content Creation and Storytelling in the Automotive Industry Copy Copy

The automotive industry is at the forefront of PR’s growing emphasis on grassroots storytelling and digital content creation. On Wednesday, July 23, PRSA-LA invites you to learn how major automotive brands are leveraging the power of grassroots storytelling to influence today’s advertising-fatigued consumers. Join us for a special all-star panel as five major auto manufacturers…

Details

Chapter Event (June 25): The Next Consumer Frontier – Engaging the Multicultural Millennial

On Wednesday, June 25, PRSA-LA invites you to learn how brands and non-profit organizations are targeting their PR and marketing strategies to today’s multicultural millennial consumers. The 78 million millennials in the U.S. today are not only a strong consumer force, they are also the most diverse cohort in American history, with African Americans, Hispanics…

Details

PRSA Membership Means Valuable Discounts

Did you know that in addition to the myriad continuing education, networking and volunteer opportunities available to PRSA members, the organization also offers preferred rates on insurance, technology, relocation services, shipping, car rental and financial planning? If it’s been awhile since you acquainted yourself with your PRSA member benefits, a refresher could be well worth your time! …

Details

Event Recap: At Breakfast With… Top Hispanic Journalists

PRSA-LA’s June 11 At Breakfast With… event, “Inside Latino Entertainment: Top Hispanic Journalists Share Latest Trends and Pitching Tips for Reaching Millions,” brought together PRSA members and top Latino entertainment journalists from across the media landscape. If you missed the event, we’ve archived a few nuggets of wisdom captured from Twitter, below. PRSA-LA thanks panelists…

Details

Chapter Event (May 29): Turning Insight Into Action: How Brands are Effectively Targeting the Modern Mom

On Thursday, May 29th, PRSA-LA invites you to learn how big brands are successfully communicating with one of the most sought-after demographics – today’s mom.  Mintel, the leading supplier of consumer, product and media intelligence, will present the latest research on moms, including a sneak peek at recently collected data for their forthcoming annual “Marketing…

Details

Chapter Event (June 11): Inside Latino Entertainment: Top Hispanic Journalists Share Latest Trends and Pitching Tips for Reaching Millions

PRSA-LA’s June 2014 At Breakfast With… event will bring together top Latino entertainment journalists and editors from leading L.A. based media outlets including Billboard and Latin Heat, among others.  If you’ve ever wondered about unclaimed PR opportunities in the Latino entertainment space, or how to earn the trust of the journalists who cover it, don’t…

Details

I’m a PRSSA Graduate – Now What? Maintaining PR Career Momentum After Graduation

If you’ve been an active PRSSA member, then you’re well on your way to succeeding in the public relations profession. Hopefully, you’ve participated on a committee or your chapter’s executive board, and you attended speaker sessions and national and regional events like last month’s One-Day PRSSA Conference at Loyola Marymount University. But no matter your…

Details

Chapter Event: Be Smart with Your Money! Accounting and Tax Workshop for Independent Practitioners

As an independent practitioner, you know that running your business efficiently is as important as delivering PR magic for your clients. Now that tax season is over, it’s the perfect time to get things lined up and optimized for next year. Consider joining PRSA-LA for our next Independent Practitioners Alliance (IPA) meeting on May 15,…

Details

Member News: Tahilramani and Gitsham Celebrate PR’s Value in Fast Company

PRSA-LA Chapter members Sheena Tahilramani and Denise Gitsham, principals of the Pasadena-based firm 7 Second Strategies, recently published an article in Fast Company entitled, “Why PR is Critical for Your Startup’s Success.” Tahilramani and Gitsham use the occasion to advise entrepreneurs on the value of public relations to their early efforts.  Suggesting that business pioneers…

Details