Member News: Docupace Technologies Taps Pollack PR Marketing Group for Service

The Pollack PR Marketing Group (PPMG, @PollackPRMktg) has been retained by Docupace, an industry leading provider of document processing and security technology, to help direct expansion of the company’s marketing and public relations initiatives.  Docupace, a privately held company based in Los Angeles, delivers SEC/FINRA compliant paperless processing systems for the financial services industry. The…

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Member News: Susan Tellem Headlines Crisis Communication Events

Crisis management expert Susan Tellem, APR, RN, BSN (@susantellem), of Tellem Grody PR, Inc., recently landed a pair of high-profile speaking opportunities. The first was at a meeting of the California Association of Crime Laboratory Directors in Orange County.  She’s also scheduled in late August to speak on crisis management at the Orange County Sheriff Retreat in…

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PRSA-LA Welcomes New Members

During the past month, PRSA-LA chapter membership has grown to include 6 new members. In keeping with past practice, we’re highlighting their names here in L.A. Connect as our way of saying welcome. If you would like to learn more about the benefits of membership in PRSA and PRSA-LA, we recommend that you visit PRSA…

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Chapter Event (July 23): A Brand’s Perspective – Content Creation and Storytelling in the Automotive Industry

The automotive industry is at the forefront of PR’s growing emphasis on grassroots storytelling and digital content creation. On Wednesday, July 23, PRSA-LA invites you to learn how major automotive brands are leveraging the power of grassroots storytelling to influence today’s advertising-fatigued consumers. Join us for a special all-star panel as five major auto manufacturers…

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Chapter Event (July 23): A Brand’s Perspective – Content Creation and Storytelling in the Automotive Industry Copy Copy

The automotive industry is at the forefront of PR’s growing emphasis on grassroots storytelling and digital content creation. On Wednesday, July 23, PRSA-LA invites you to learn how major automotive brands are leveraging the power of grassroots storytelling to influence today’s advertising-fatigued consumers. Join us for a special all-star panel as five major auto manufacturers…

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President’s Message: June 2014

“Summertime and the livin’ is easy.” I appreciate the sentiment behind this familiar song lyric (written by Gershwin and used by dozens of artists from Sublime to Janice Joplin), but at PRSA-LA, the livin’ is also action-packed this time of year. On Wednesday, June 25, we present our annual multicultural event, which this year focuses…

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PRSA Membership Means Valuable Discounts

Did you know that in addition to the myriad continuing education, networking and volunteer opportunities available to PRSA members, the organization also offers preferred rates on insurance, technology, relocation services, shipping, car rental and financial planning? If it’s been awhile since you acquainted yourself with your PRSA member benefits, a refresher could be well worth your time! …

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Event Recap: At Breakfast With… Top Hispanic Journalists

PRSA-LA’s June 11 At Breakfast With… event, “Inside Latino Entertainment: Top Hispanic Journalists Share Latest Trends and Pitching Tips for Reaching Millions,” brought together PRSA members and top Latino entertainment journalists from across the media landscape. If you missed the event, we’ve archived a few nuggets of wisdom captured from Twitter, below. PRSA-LA thanks panelists…

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PRSA Welcomes New Members

During the past month, PRSA-LA chapter membership has grown to include 29 new members. In keeping with past practice, we’re highlighting their names here in L.A. Connect as our way of saying welcome. If you would like to learn more about the benefits of membership in PRSA and PRSA-LA, we recommend that you visit PRSA…

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President’s Message: May 2014

Although it may seem far off, it’s not too early to start preparing for PRSA-LA’s annual PRism Awards. This year marks the Prisms’ 50th anniversary! It’s the big five-oh and we’re intent on making the November gala something to remember. Last week, I had the pleasure of attending the 2014 Big Apple Awards presented by…

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Chapter Event (May 29): Turning Insight Into Action: How Brands are Effectively Targeting the Modern Mom

On Thursday, May 29th, PRSA-LA invites you to learn how big brands are successfully communicating with one of the most sought-after demographics – today’s mom.  Mintel, the leading supplier of consumer, product and media intelligence, will present the latest research on moms, including a sneak peek at recently collected data for their forthcoming annual “Marketing…

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Chapter Event (June 11): Inside Latino Entertainment: Top Hispanic Journalists Share Latest Trends and Pitching Tips for Reaching Millions

PRSA-LA’s June 2014 At Breakfast With… event will bring together top Latino entertainment journalists and editors from leading L.A. based media outlets including Billboard and Latin Heat, among others.  If you’ve ever wondered about unclaimed PR opportunities in the Latino entertainment space, or how to earn the trust of the journalists who cover it, don’t…

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PRSA-LA Welcomes New Members

During the past two months, PRSA-LA chapter membership has grown to include 29 new members. In keeping with past practice, we’re highlighting their names here in L.A. Connect as our way of saying welcome. If you would like to learn more about the benefits of membership in PRSA and PRSA-LA, we recommend that you visit…

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President’s Message: April 2014

Welcome to PRSA-LA’s new L.A. Connect blog! While it has the same name as our old monthly email newsletter, L.A. Connect is now an entirely new publication intended to transform how we communicate with our members. The blog format enables us to publish content that is more in-depth, interactive and easier to share than the old static newsletter.…

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Member News: Tahilramani and Gitsham Celebrate PR’s Value in Fast Company

PRSA-LA Chapter members Sheena Tahilramani and Denise Gitsham, principals of the Pasadena-based firm 7 Second Strategies, recently published an article in Fast Company entitled, “Why PR is Critical for Your Startup’s Success.” Tahilramani and Gitsham use the occasion to advise entrepreneurs on the value of public relations to their early efforts.  Suggesting that business pioneers…

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President’s Message: March 2014

In last month’s newsletter I wrote (with some bravado) that readers should get ready for “more of everything” from PRSA-LA, and I’m happy to report that it’s beginning to arrive. In terms of events, we recently held the first in a series of online “Happy Hour Hangouts” with local journalists (see story below). We’re back…

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PRSA-LA’s First ‘Happy Hour Hangout’ Connects Members with Top Tech Journalists Via Google+

  Thanks to everyone who tuned-in and helped make PRSA-LA’s first online “Happy Hour Hangout” event a resounding success! Last month’s debut ‘Hangout’ featured some of L.A.’s top technology industry journalists. Hundreds of viewers tuned in to the free online event, and many submitted questions via Twitter and Google+. Special thanks to our all-star panelists…

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PRSA-LA Counselors Academy Now Recruiting Senior Practitioners

After a long hiatus, PRSA-LA is relaunching its local version of PRSA’s “Counselors Academy” to provide the most senior-level professionals an opportunity to network, share ideas and build camaraderie with their peers. The new “Counselors Academy – Los Angeles” seeks PR agency leaders with 20-plus years of experience. The group’s first event is currently in…

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