Don't miss this very special event as we celebrate our chapter's 60th anniversary. The theme is "Reflection & Reinvention." We'll take a stroll down memory lane to honor past PRSA-LA presidents. We'll also look ahead to the future of public relations in Los Angeles. Space is limited, so RSVP today!
Tuesday, May 20, 2008
11:30 am – Reception
Noon – 2:30 pm – Lunch and Program
11461 Sunset Blvd.
Los Angeles, CA 90049
$50 for PRSA-LA Members
$60 for Non-Members/Guests $45 for PRSA Assoc, YP and PRSSA Members
(include name of attendee/company and e-mail address)
KNBC Panel Discussion Highlight Video
PRSA-LA's annual TV newsroom event gives PR pros an opportunity to get up close and personal with the individuals who decide if, when and how stories get covered. This year's sold-out newsroom visit, held on March 26th at KNBC in Burbank, featured a refreshingly candid panel discussion with Robert Long (KNBC VP/News Director), Ana Garcia (Anchor/Investigative Reporter), Rebecca Nieto (Producer) and Bonnie Buck (Web Site Managing Editor). The panel kicked-off with a light-hearted introduction by Weathercaster Fritz Coleman, who's also a professional comedian. PRSA-LA extends a special thank you to iPressroom.com for sponsoring the event and producing a highlight video that can be viewed on our chapter Web site.
Bob Gold & Associateshas been named agency of record for the launch of Perez Hilton's new twice-a-day radio broadcast covering the world of entertainment and celebrity gossip. "Radio Perez" will debut on May 5th for syndication on ABC Radio affiliates including KPWR-FM (106.1) here in Los Angeles. Gold was retained to help launch the show and build consumer and media awareness. The agency also announced other new account wins including antimicrobial technology firm Agion Technologies, bi-lingual soccer channel GolTV and Sprpresa!, a Spanish-language children's network.
Shaw Davis Joins BBC Worldwide
Christine Shaw Davis recently joined BBC Worldwide America as communications director. Based at the company's Los Angeles office, she is responsible for internal and external communications for the Content & Production and TV Sales business units. She also manages B2B media outreach for the BBC Motion Gallery division, which handles video licensing.
Hawkins Becomes Partner at PainePR
Veteran corporate communications counselor Steve Hawkins has joined PainePR as managing partner. Working out of the agency's Los Angeles office, he will head Paine's corporate communications practice nationally, leveraging his 30 years of experience in reputation/crisis management and media relations across a variety of sectors. Hawkins previously served as managing director and senior vice president for Burson-Marstellar's Los Angeles office. He was also in-house PR director for Amgen.
Do you or a colleague have professional news to share? Did you get promoted or receive an honor or award? Did your agency win new business? If so, let us know so we can share the good news with your fellow PRSA-LA members.
Several 2008 sponsorship packages are still available. For more information, visit PRSA-LAor contact Dawn McKenzie, sponsorship director, firstname.lastname@example.org
CSULB Team Selected as Finalist in National PRSSA Bateman Competition
A team of PR students from California State University, Long Beach (CSULB) has been selected as one of the top three teams in the nation in the 2008 PRSA Bateman Case Study Competition.
Established in 1973, the annual competition evaluates the analytical skills, judgement and PR problem-solving abilities of student teams from across the US.
The 2008 competition is sponsored by General Motors, and included entries from 76 PRSSA teams. Each team was judged on how it developed and implemented a public relations campaign for GM's "Safe Kids Buckle Up" program, which educates tweens (kids age 11-14) and parents about vehicle safety. The CSULB team staged a very successful event at a local middle school that featured a series of obstacle courses and emphasized key messages such as "always buckle up" and "it's safer to sit in the back seat."
As one of the top three teams in the nation, the students from CSULB will present their campaign to a panel of judges from GM and PRSA in Detroit on Friday, May 2nd. The team will then be selected for either first, second or third place in the national competition.
Story by Monica Bolds
PRSSA/Bateman Team Member
California State University, Long Beach
Welcome New Members
PRSA-LA welcomes the following new members:
Peck Media is a boutique video production and post production company run by the husband-and-wife team of Tony and Gayle Peck. It offers concept-to-completion video services for public relations, marketing, corporate, education and documentary clients. After years of shooting interviews ranging from celebrities to corporate executives, Peck Media has mastered "the art of the interview" and how to make video a uniquely powerful medium.
Peck Media produces a full range of video solutions for PR and marketing professionals, from B-roll to VNRs and viral video campaigns. Among its many blue chip clients is Sprint/Nextel, which worked extensively with Peck Media to create corporate motivational, internal and external marketing, as well as celebrity promotional videos.
As a PRSA member you have the opportunity to sharpen your craft and distinguish yourself by earning the APR (Accreditation in Public Relations) credential. The next application deadline to begin the APR process is Monday, April 28, 2008.