L.A. Connect
PRSA – LA News April 2008
In This Issue
Time to Celebrate!
KNBC Panel Highlight Video
Member News
Mark Your Calendar
Thank You PRSA-LA Sponsors
PRSSA Bateman Competition
Welcome New Members
APR Application Deadline

2008 PRSA-LA
Board of Directors





Rita Tateel

The Celebrity Source



Jean Gonsoulin
Sr. VP, Corporate Practice, Western Region






Daniel Minkoff

Director, Policy and Communications

Councilmember José Huizar

Council District 14




Angela Wannberg
Chandler Chicco Agency





Karen White, APR
Director, Corp. Communications





Dawn Wilcox, APR
General Manager, Los Angeles

Allison & Partners




Eric Moses
Vice President

Consensus Planning Group




Brandy Phillips
Senior Manager Communications

Walt Disney Internet Group




Ron Antonette
Vice President

Kimberly Cohn
Director of Marketing Communications
Easter Seals


Christine Shaw Davis

Communications Director

BBC Worldwide


Kathleen Dunleavy

Communications Lead Manager

West Region

Sprint Nextel


Holly Ferris

Ferris Communications


Bob Gold

Bob Gold & Associates


Brian O'Connor

Director of Public Relations

Cunard Line


Alfredo Padilla

Vice President

Comerica Bank Western Market – Corp.

Marcie Perez
Vice President
Idea Hall


Phyllis Tucker
Senior Vice President
Hill & Knowlton

Kristen Wareham

Sr. Communications Manager



Kate Wilkinson

Account Executive

Manning Selvage & Lee




Michael J. Furtney, APR, Fellow PRSA (2009)

Killeen Furtney Group


Peter Hidalgo, APR (2010)
Chief of Staff

Legislation and Communications

Councilmember José Huizar

Council District 14


Daryl R. McCullough (2009)


Dawn McKenzie 

Assistant Regional Manager

Product Communications

General Motors Corporation


Ron W. Roecker (2010)
Global Vice President, Entertainment

Joe Pan, APR (2009)

Lang/Pan/Chan Public Relations


Stefan I. Pollack (2008)

The Pollack PR Marketing Group



Member Links:

Job Listings


Erik Deutsch
erikd(Replace this parenthesis with the @ sign)excelpr.com

is published by
11271 Ventura Blvd. #514
Studio City, CA 91604
Phone: 818-761-5575
(c) 2008 PRSA-LA


wild at 60It's Time to Celebrate!


PRSA-LA's 60th Anniversary

Celebration Luncheon
Tuesday, May 20th
Don't miss this very special event as we celebrate our chapter's 60th anniversary. The theme is "Reflection & Reinvention." We'll take a stroll down memory lane to honor past PRSA-LA presidents. We'll also look ahead to the future of public relations in Los Angeles. Space is limited, so RSVP today!


Tuesday, May 20, 2008 

11:30 am – Reception 

Noon – 2:30 pm – Lunch and Program 


Luxe Hotel
11461 Sunset Blvd.  
Los Angeles, CA 90049  


$50 for PRSA-LA Members    

$60 for Non-Members/Guests
$45 for PRSA Assoc, YP and PRSSA Members 

Pay online at http://www.acteva.com/go/prsala, by phone at (323) 461-2372 or mail check to PRSA-LA, 11271 Ventura Blvd., #514, Studio City, CA 91604

(include name of attendee/company and e-mail address)



KNBC Panel Discussion Highlight Video

knbc logoPRSA-LA's annual TV newsroom event gives PR pros an opportunity to get up close and personal with the individuals who decide if, when and how stories get covered. This year's sold-out newsroom visit, held on March 26th at KNBC in Burbank, featured a refreshingly candid panel discussion with Robert Long (KNBC VP/News Director), Ana Garcia (Anchor/Investigative Reporter), Rebecca Nieto (Producer) and Bonnie Buck (Web Site Managing Editor). The panel kicked-off with a light-hearted introduction by Weathercaster Fritz Coleman, who's also a professional comedian. PRSA-LA extends a special thank you to iPressroom.com for sponsoring the event and producing a highlight video that can be viewed on our chapter Web site.
Sponsored by
ipressroom logo


Member News 


Gold Nabs Perez Hilton Radio Show

bob goldBob Gold & Associates has been named agency of record for the launch of Perez Hilton's new twice-a-day radio broadcast covering the world of entertainment and celebrity gossip. "Radio Perez" will debut on May 5th for syndication on ABC Radio affiliates including KPWR-FM (106.1) here in Los Angeles. Gold was retained to help launch the show and build consumer and media awareness. The agency also announced other new account wins including antimicrobial technology firm Agion Technologies, bi-lingual soccer channel GolTV and Sprpresa!, a Spanish-language children's network.

Shaw Davis Joins BBC Worldwide
Christine Shaw Davis recently joined BBC Worldwide America as communications director. Based at the company's Los Angeles office, she is responsible for internal and external communications for the Content & Production and TV Sales business units. She also manages B2B media outreach for the BBC Motion Gallery division, which handles video licensing.


Hawkins Becomes Partner at PainePR  


Steven HawkinsVeteran corporate communications counselor Steve Hawkins has joined PainePR as managing partner. Working out of the agency's Los Angeles office, he will head Paine's corporate communications practice nationally, leveraging his 30 years of experience in reputation/crisis management and media relations across a variety of sectors. Hawkins previously served as managing director and senior vice president for Burson-Marstellar's Los Angeles office. He was also in-house PR director for Amgen.


uncle sam 

Do you or a colleague have professional news to share? Did you get promoted or receive an honor or award? Did your agency win new business? If so, let us know so we can share the good news with your fellow PRSA-LA members.


Please e-mail submissions to L.A. Connect Editor Erik Deutsch at erikd(Replace this parenthesis with the @ sign)excelpr.com



cal with tan colorMark Your Calendar –

Tuscon, Arizona
May 1
Irvine, California



Thank You PRSA-LA Sponsors

GM Logo  ipressroom logo 
Several 2008 sponsorship packages are still available. For more information, visit PRSA-LA or contact Dawn McKenzie, sponsorship director, at dawn.mckenzie(Replace this parenthesis with the @ sign)gm.com" target="_blank">dawn.mckenzie(Replace this parenthesis with the @ sign)gm.com
 (805) 657-2947


CSULB Team Selected as Finalist in National PRSSA Bateman Competition


A team of PR students from California State University, Long Beach (CSULB) has been selected as one of the top three teams in the nation in the 2008 PRSA Bateman Case Study Competition.


Established in 1973, the annual competition evaluates the analytical skills, judgement and PR problem-solving abilities of student teams from across the US.

CSULB students

The 2008 competition is sponsored by General Motors, and included entries from 76 PRSSA teams. Each team was judged on how it developed and implemented a public relations campaign for GM's "Safe Kids Buckle Up" program, which educates tweens (kids age 11-14) and parents about vehicle safety. The CSULB team staged a very successful event at a local middle school that featured a series of obstacle courses and emphasized key messages such as "always buckle up" and "it's safer to sit in the back seat."

As one of the top three teams in the nation, the students from CSULB will present their campaign to a panel of judges from GM and PRSA in Detroit on Friday, May 2nd. The team will then be selected for either first, second or third place in the national competition.
Story by Monica Bolds
PRSSA/Bateman Team Member
California State University, Long Beach



Welcome New Members 

PRSA-LA welcomes the following new members:

new members april


Featured Company
peck logo
Peck Media is a boutique video production and post production company run by the husband-and-wife team of Tony and Gayle Peck. It offers concept-to-completion video services for public relations, marketing, corporate, education and documentary clients. After years of shooting interviews ranging from celebrities to corporate executives, Peck Media has mastered "the art of the interview" and how to make video a uniquely powerful medium.
Peck Media produces a full range of video solutions for PR and marketing professionals, from B-roll to VNRs and viral video campaigns. Among its many blue chip clients is Sprint/Nextel, which worked extensively with Peck Media to create corporate motivational, internal and external marketing, as well as celebrity promotional videos.


APR logoAPR Application Deadline

April 28th
As a PRSA member you have the opportunity to sharpen your craft and distinguish yourself by earning the APR (Accreditation in Public Relations) credential. The next application deadline to begin the APR process is Monday, April 28, 2008.