What Would You Do? An Ethics Dilemma: Competition

Part of our ongoing discussion on PR industry ethics…  COMPETITION Core Principle: Promoting healthy and fair competition among professionals preserves an ethical climate while fostering a robust business environment. Intent: To promote respect and fair competition among public relations professionals. To serve the public interest by providing the widest choice of practitioner options. Guidelines: A…

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What Would You Do? An Ethics Dilemma: Safeguarding Confidences

Part of our ongoing discussion on PR industry ethics…  SAFEGUARDING CONFIDENCES Core Principle: Client trust requires appropriate protection of confidential and private information. Intent: To protect the privacy rights of clients, organizations, and individuals by safeguarding confidential information. Guidelines: A member of PRSA shall: Safeguard the confidences and privacy rights of present, former, and prospective…

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What Would You Do? An Ethics Dilemma: Information Disclosure

Part of our ongoing discussion on PR industry ethics…  DISCLOSURE OF INFORMATION Core Principle: Open communication fosters informed decision making in a democratic society. Intent: To build trust with the public by revealing all information needed for responsible decision making. Guidelines: A member of PRSA shall: Be honest and accurate in all communications. Act promptly…

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