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PRSA-LA & PRophet – Earned Media Is the New SEO – How AI Search Has Changed the Game
PRSA-LA & PRophet presenting
Earned Media Is the New SEO – How AI Search Has Changed the Game
Date: Tuesday, September 30
Time: 8:00–9:00 AM PDT
Join PRSA-LA and PRophet on Tuesday, September 30, 2025, from 8:00–9:00 AM PDT for an eye-opening webinar on the future of brand visibility in the age of AI search. With more than 65% of searches now happening through platforms like ChatGPT, Claude, and Perplexity, traditional SEO tactics are losing ground. This session will explore why earned media is the new cornerstone of discovery, how generative AI prioritizes trusted editorial coverage, and what practical steps PR and marketing teams can take to win in this new landscape.
This is a FREE event for everyone but please RSVP.
Meet the Speakers:
Speaker Bios
Jason Brandt, CMO, PRophet
Jason Brandt is the Chief Marketing Officer of PRophet, a suite of essential, AI-powered tools purpose-built to empower modern communicators to perform more efficiently by quickly uncovering and authentically engaging with high-authority journalists and leading influencers. Brandt brings more than 30 years of industry experience building and managing digital businesses, driving innovation and scaling growth for global brands. Previously, Brandt held the position of Global Chief Innovation Officer for WPP’s Team, P&G, and served as the Chief Growth Officer at WPP company Grey Midwest, where he spearheaded growth strategies and fostered internal partnerships across Grey while delivering innovative CRM, digital and performance marketing capabilities to global brands. LinkedIn: https://www.linkedin.com/in/jason-brandt-4305032/
Mirza Germovic, SVP, AI Solutions & Advisory, Edelman
Mirza Germovic is the Senior Vice President of AI Solutions & Advisory on Edelman’s core AI team. He leads the development of the firm’s AI-powered solutions, helping clients strategically integrate generative AI into their marketing and communications ecosystems. Mirza has spent over a decade working with B2B partners and AI technologies, with a focus on driving innovation at both unicorn start-ups and Fortune 100 enterprises. His work spans across creative, television production, digital media, e-commerce, and direct-to-consumer operations. Prior to joining Edelman, Mirza held positions at The Walt Disney Company in digital media & innovation. LinkedIn: https://www.linkedin.com/in/mirzagermovic/
Marcel Goldstein, Managing Director, Global Corporate Affairs, Allison Worldwide
Marcel Goldstein is an AI-first communications leader and Managing Director of Global Corporate Affairs at Allison Worldwide, where he created the Allison AI Visibility Audit to strengthen brand presence in generative answers. He advises Fortune 500s and mission-led innovators across technology, energy, healthcare, construction, and safety, aligning reputation with growth, elevating executive visibility, and managing crises. Based in Washington, D.C., he brings a policy-aware lens and global perspective to every client engagement, blending strategy, storytelling, and risk management with AI-driven innovation to ensure organizations remain credible, visible, and resilient in a rapidly evolving information landscape. LinkedIn: https://www.linkedin.com/in/marcelgoldstein/
Tonya McKenzie, Founder, Sand & Shores
With over 20 years of experience in brand development, crisis communication, and strategic storytelling, Tonya has advised Fortune 500s, public agencies, nonprofits, and elected officials, including Microsoft, the YMCA, and the Redondo Beach Police Department. An international speaker, podcast host, and Los Angeles County Commissioner, she specializes in helping organizations and professionals control the narrative through integrated PR and emerging technologies, guiding brands to leverage innovation while building trust, visibility, and measurable impact in today’s evolving media landscape. LinkedIn: https://www.linkedin.com/in/tonyamckenzie/
Alice Martinez, VP of Emerging Technology, Zebra Partners
Alice Martinez is an award-winning public relations strategist and Vice President of Emerging Technology at Zebra Partners, a global integrated marketing and PR women-owned firm. With communications expertise at the dynamic intersection of technology and gaming, she manages high-performing teams that deliver creative strategies for Fortune 100 companies to independent industry leaders.LinkedIn: https://www.linkedin.com/in/martinezalice/
(Moderator)
John McCartney, APR, Founder, JMAC PR; PRSA-LA Board Member & Treasurer
John McCartney, APR, is the Founder of JMAC PR, a boutique firm that specializes in elevating tech startups through strategic media relations, thought leadership, and brand storytelling. With over 25 years of experience, John is recognized for securing top-tier earned media and increasing visibility for early-stage companies in emerging sectors such as AI, SaaS, adtech, and digital health. He serves as a board member of PRSA Los Angeles and mentors startup founders. He was named to Business Insider’s Tech PR 50 list and earned his APR accreditation in 2023. LinkedIn: https://www.linkedin.com/in/johnmccartney1/
DOWNLOAD PRSA-LA EVENT CALENDAR HERE
FOR COMMITTEE MEMBERS: Request for event change or addition.