“Experiential PR: What Brands Can Learn From the 2017 Emmy Campaign Season”

Note: Registration CLOSES at 12 NOON on Wed., September 27!

Up until this year, most networks simply sent TV Academy members copies of shows for their voting consideration. But in 2017 some very smart communications execs started using experiences for their “For-Your-Consideration” (FYC) campaigns and in so doing reinvented how Emmy campaigning was done.

Savvy PR and marketing pros know that memorable experiences tied to a brand can create positive emotions, which in turn can create bonding and loyalty for the brand.  Hear from cutting-edge entertainment PR strategists and award-winning journalists about the tactics and key learnings of experiential PR from this season’s Emmy campaign, with take-away ideas that are also transferable to non-entertainment companies and brands.

Hosted by PRSA-LA and the Entertainment & Sports Professional Interest Section we hope you will join us for what promises to be a very stimulating *panel discussion about how experiential PR can help bring home the gold, Emmy or otherwise.

Panelists:
Rich Licata, President, Licata & Co.
Liz Shannon Miller, TV Editor, IndieWire

Moderator:
Chris Beachum, Managing Editor, Gold Derby

Please register by NOON, Wed., Sept. 27!