PRSA-LA joined forces with Social Media Club, Los Angeles (SMCLA) on Tuesday, September 23, to host a special Social Media Week Los Angeles panel expressly for PR and news media professionals.
The panel, held at the Broad Stage in Santa Monica, was titled “From Headlines to Hashtags: How Social Media is Transforming News Coverage.” It featured KTLA Morning News Anchor Chris Schauble (aka #EarthquakeFace), L.A. Times Social Media Editor Stacey Leasca and KPFK-FM Host and Producer Michael Slate, and was moderated by PRSA-LA President Erik Deutsch.
The discussion focused on how the web is impacting the news business , as journalists and PR pros face constant pressure to score more shares, likes, links, retweets and pins.
You can watch the full panel discussion below!
