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2700 E Foothill Blvd Suite 209, Pasadena, CA 91107

(626) 313-43432700 E Foothill Blvd Suite 209, Pasadena, CA 91107executive.director@prsala.org

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PRSA-LA

Public Relations Society of America, Los Angeles Chapter

About PRSA-LA
News & Events
Awards Programs
Sponsorships
Scholarship
PR Jobs

About PRSA-LA
News & Events
Awards Programs
Sponsorships
Scholarship
PR Jobs

(626) 313-4343executive.director@prsala.org

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(626) 313-4343executive.director@prsala.org

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Honoring The Best

Recognizing the amazing work of public relations and communications professionals

Industry Events

PRSA-LA members are at the forefront of issues and topics

Public Relations Professionals

Build connections, learn new skills, boost your career

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Local and national chapter memberships are affordable

Thank You for a Successful Event!

The WDC2025 has officially concluded, and we extend our deepest appreciation to our sponsors, speakers, volunteers, and attendees. Over the past three days, we have gained invaluable insights through engaging keynote sessions and educational discussions. The networking opportunities have fostered new connections, and our speakers have delivered informative and inspiring presentations.

Thank you for your participation and support in making this event a success. We look forward to seeing you at our future events!

SEE EVENT HIGHLIGHTS AND PHOTOS HERE

FOR SPEAKERS, SCHEDULE & PROGRAMMING, CLICK HERE.

wdc-sponsors

DISCOUNTED DUES FOR GROUP MEMBERSHIP

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Upcoming Events

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Recent Job Listings

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Sh-event photos

Thank You for Attending the 2024 Sunrise Honors Event

August 22, 2024

Stephen Chavez

Three Tips to Diversify Your PR Team

Prism 2023 banner-new

PRSA-LA announces winner of 59th annual PRism Awards, recognizing excellence in public relations

November 7, 2023

abw

What can you learn from a crisis?

WDC2025

Lights, Camera, Innovate: Leading PR’s Next Act!

Stephen Chavez

Confession of a DEI Hire

January 31, 2025

Sh-event photos

Thank You for Attending the 2024 Sunrise Honors Event

August 22, 2024

Stephen Chavez

Three Tips to Diversify Your PR Team

Prism 2023 banner-new

PRSA-LA announces winner of 59th annual PRism Awards, recognizing excellence in public relations

November 7, 2023

abw

What can you learn from a crisis?

WDC2025

Lights, Camera, Innovate: Leading PR’s Next Act!

Stephen Chavez

Confession of a DEI Hire

January 31, 2025

About PRSA-LA

The Los Angeles Chapter of the Public Relations Society of America (PRSA-LA) is comprised of nearly 600 agency, in-house and independent public relations professionals representing LA-area corporations, academic institutions, government agencies and nonprofit organizations.

PRSA-LA was established in 1948 as one of PRSA’s first five founding chapters. Members benefit from chapter events, educational and networking opportunities, industry advocacy and a wide range of professional development resources.

Get Membership Information

prsala

Home of the Los Angeles Chapter of the Public Relations Society of America (PRSA-LA) ▪︎ prsala.org

This Thursday, March 20 PRSA-LA’s PRSSA/Emerging

This Thursday, March 20 PRSA-LA’s PRSSA/Emerging Professionals committee will be hosting a Spring Sips Mixer at Brews Brothers, 3000 W Olive Ave, Burbank, CA 91505) from 6:00 - 9:00 PM. Generously sponsored by Allison Worldwide, this event is free to attend and open to all those 18 and over, so bring a friend and network with local emerging professionals and other PRSSA and PRSA members alike looking to build a strong community! This is the first of many networking mixers and events the committee is planning for the year, and we’d love to have you there! Enjoy a complimentary drink (either a non-alcoholic beverage or select beer) and appetizers as part of our mixer!

Be sure to RSVP: https://linktr.ee/prsala

Please forward this along to colleagues, fellow chapter members, and others you feel would be interested! We hope to see you there!

#PRSSA #PRSALA #PREmergingProfessionals #PR #media #communications #networking #mixer

Students pursuing a degree in Public Relations or

Students pursuing a degree in Public Relations or Communications, here is your chance to apply for the PRSA-LA Scholarship Program. Selected students will receive a scholarship of $2,000 and (1) year FREE access to all PRSA-LA webinars and events – a fantastic opportunity to network and learn from PR professionals!

Scholarship winners will be notified in the summer and awarded their scholarships for the fall semester. Public recognition of the scholarship winners will happen annually at the PRSA-LA PRISM Awards ceremony.

Apply here: https://prsala.org/scholarship/
Application deadline is Friday, APRIL 18.

#scholarship #prsala #prsalascholarship #pr #communications #media

The 35th Annual Kenneth Owler Smith Symposium

🎉 The 35th Annual Kenneth Owler Smith Symposium is almost here!

Join fellow PR professionals on March 27 at USC Annenberg for an evening of insightful conversation and networking as we explore Mind The Gap: Examining PR’s Generational Divide.

We’ll kick off with a welcome from Dean Willow Bay and a keynote from Kelly McGinnis, accepting our Purpose Award for Levi Strauss & Co. We will present the results of the Global Communication Report: Mind The Gap study by Fred Cook, Director of the USC Center for Public Relations. This will be followed by an discussion panel featuring top PR leaders:

✨ Speakers & Panelists:

🎙 Kyndall L. Echols – Former PR Manager, Savage X Fenty by Rihanna

🎙 Sona Iliffe-Moon – Chief Communications Officer, Yahoo

🎙 Bill Imada – Chairman & Chief Connectivity Officer, IW Group

🎙 Kelly McGinnis – Keynote Speaker & SVP & Chief Communications Officer, Levi Strauss & Co

🎙 Barby K. Siegel – Panel Moderator & Global CEO, Zeno Group

📅 March 27, 2025 | 5:00 – 8:00 PM PT

📍 USC Annenberg | Wallis Annenberg Hall (ANN), Auditorium (L105A) & Patio

This is a must-attend event for PR students, professionals, and anyone curious about the evolving landscape of communications.

RSVP & more info @usccenterforpr

#prsala #uscannenberg #pr #media #communications #journalism

#PRSALA celebrates the incredible women in our

✨ #PRSALA celebrates the incredible women in our leadership! ✨

On this #InternationalWomensDay, we honor the strength, vision, and impact of the women who inspire us every day. Thank you for your leadership, commitment, and dedication! 💜

#IWD #WomenInLeadership #PR #communications #media

ABW...IS TOMORROW!! From government to community

ABW...IS TOMORROW!!

From government to community issues like health, education, immigration, climate change, and homelessness, how do journalists determine which stories have the most significant impact on local communities? And how can PR professionals help elevate these stories in a way that resonates with their audiences? This is your last chance to register for tomorrow’s PRSA-LA’s At Breakfast With… L.A.’s top journalists and producers covering public affairs and community issues.
Moderator: Rick Garcia - Senior Strategic Advisor, Media at Lee Andrews Group
Panelists:
Rafael Sigler - Producer and Host, KTNQ “Pa-Variar”
Hal Eisner - Reporter, KTTV 11; Host, FOX 11 News IN DEPTH and FOX 11 podcast What the Hal?
Jaqueline Hurtado - Multimedia Journalist/Reporter, Spectrum News

Register now! https://linktr.ee/prsala

#abw #prsala #pr #communications #media

This Thursday’s- MARCH 6, 8:30 am PT - PRSA-LA’s At Breakfast With… our panelists, who focus on public affairs and community issues stories will answer questions such as: What key elements they look for in a pitch to help elevate it in their decision-making process? Are there emerging topics or issues that you believe will require more attention from PR professionals in the future? What are the most compelling ways that PR professionals can help humanize issues such as immigration, healthcare and housing, to make them resonate with your audience?
Presented by SoCalGas.

Join us via Zoom to learn more! Register now! https://linktr.ee/prsala

#abw #prsala #pr #communications #media

Thank You for a Successful Event! As the curtains

Thank You for a Successful Event!

As the curtains close on the 2025 PRSA Western District Conference, we find ourselves reflecting on three incredible days filled with learning, inspiration, and connection. Under the theme “Lights, Camera, Innovate: Leading PR’s Next Act,” we gathered in the entertainment capital of the world to explore the evolving landscape of public relations—where AI, ethical storytelling, and data-driven strategies are redefining our profession.

We extend our deepest appreciation to our sponsors, speakers, volunteers, and attendees. Over three days, we have gained invaluable insights through engaging keynote sessions and educational discussions. The networking opportunities have fostered new connections, and our speakers have delivered informative and inspiring presentations.

Thank you for your participation and support in making this event a success. We look forward to seeing you at our future events!

Read more: https://linktr.ee/prsala

#prsala #prsawestdist #prsaproud

Opening Night Reception #WDC25RECAP

🍷 Opening Night Reception #WDC25RECAP

🍿 Thank you to our incredible reception sponsor @allisonworldwide and our wonderful MC, John O’Hurley, as well as @stephenchavezpr for the photo booth! From the Hollywood Squares game and networking session to breathtaking city views and delicious dinner, we hope all our attendees, guests, and sponsors had an unforgettable night 🌃🥂✨

📍@sheratonuniversal 21st floor

Dine Around Recap #WDC25RECAP

🍷 Dine Around Recap #WDC25RECAP

🍫 Our lovely attendees and PRSA-LA board members had an incredible dinner @chocolateemporiumorlando as part of the conference’s Dine Around Experience! It was a memorable night featuring a chocolate-filled three-course meal, great networking, and a nice walk on @citywalkla near the @unistudios 🌟

We’re thrilled to announce that Jaqueline Hurtad

We’re thrilled to announce that Jaqueline Hurtado @jaquelinehurtadoo, Multimedia Journalist/Reporter for Spectrum News, has joined next Thursday’s At Breakfast With… panel hosted by PRSA-LA!
She’ll be sharing the virtual stage with:
•Rafael Sigler, Producer and Host of KTNQ’s Spanish language radio program “Pa-Variar”
•Hal Eisner, Reporter at KTTV 11, Host of FOX 11 News IN DEPTH, and the FOX 11 podcast "What the Hal?"
Moderated by Rick Garcia, Senior Strategic Advisor, Media at Lee Andrews Group, and former Emmy-winning News Anchor at KCBS-TV, KCOP-TV, and Sports Anchor at KTTV.
Don’t miss this unique opportunity to hear from top journalists and producers who are shaping public affairs and community issues!

RSVP today: link in bio.

#prsala #abw #communications #pr

2025 APR Study Session – Register Today! The AP

2025 APR Study Session – Register Today!

The APR Study Session is a 10-week program designed for mid- to senior-level public relations professionals looking to earn their Accreditation in Public Relations (APR). The course is conducted in partnership with the Orange County chapter of PRSA.

Course Details:
🗓 Start Date: Monday, March 3
🕕 Time: Mondays at 6 p.m. (via Zoom)
💲 Cost: $250, with a $100 rebate for successful candidates

This course includes instructional classes, mock panel presentations, portfolio preparation and more. Registration closes March 3 at 5 p.m.

For more information or to register, visit https://bit.ly/4aWjSgx

Questions? Contact, Justin Glover, APR Chair, justin@communicationslab.com

#prsala #ocprsa #prsa #apr #accreditation #PR

That’s a wrap to #WDC25 Thank you to all t

🎬 That’s a wrap to #WDC25

Thank you to all the attendees, sponsors and speakers for coming to this year’s Western District Conference!

📍A huge special shoutout to @sheratonuniversal for hosting @prsala the past 3 days 🌟 We had such a quality experience at this stunning and incredible venue! This reel highlights all the beautiful moments we had at the venue, and features @ealonzoe , the hotel’s Senior Group Sales Manager!

💼 We will be posting recap reels t so stay tuned!

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About PRSA-LA
News & Events
Awards Programs
Sponsorships
Scholarship
PR Jobs