MELENDY A. BRITT
Integrated Marketing Strategy & Communication
be360
Melendy A. Britt is a seasoned, award-winning integrated marketing professional with over 25 years of international experience at agencies Ogilvy, Weber Shandwick, Edelman, MC Saatchi PR, and more. Melendy leads campaigns designed to transmit core brand values via enriching experiences that build lasting bonds with the consumer. She is also the Immediate Past President of PRSA Los Angeles.
Bilingual in English-Spanish and with experience working in the U.S., Europe, Asia, and Latin America, Melendy began her career abroad leading the consumer marketing divisions of blue-chip integrated marketing agencies. From 1992 to 2010, she was at Ogilvy in Spain, becoming its VP of Consumer Marketing and liaison for EMEA, where she led work for clients including LG Electronics, Rolex, IWC Schaffhausen, Rolls-Royce, Telefónica Movistar, Geox, the Spanish Pavilion at EXPO Shanghai, Meliá Hotels International, Madrid Tourism, Presence Switzerland, Puerto Rico Tourism, and Cosmopolitan TV, among other brands. In 2012, she became Creative Director, Brand Experience at Weber Shandwick Spain, where she directed automobiles accounts Chevrolet, Alfa Romeo and Opel, tourism accounts Meliá Hotels International, VisitSweden, Tourism of Asturias and MSC Cruises, consumer electronics Canon and Sonos, home decor Pikolin and Leroy Merlin, technology accounts Siemens and Colt, Virgin Active Health Clubs and Discovery MAX, among others. In 2014, she opened M&C Saatchi PR Spain and spearheaded work for clients Foot Locker, Benefit Cosmetics, Paradores de España, lastminute.com, and Ibiza Gran Hotel, among others.
In 2015, she moved back to the U.S. as EVP and Consumer Group head at Edelman Los Angeles, where she oversaw all client work in the practice and drove integrated, digital strategies forward for brands Smart & Final, Movember, Redbox, Whole Child, and more. In 2016, she began work as Executive Director of Wagstaff Worldwide leading accounts including Visit Carlsbad, Beverly Hills CVB, AmaWaterways, and Terranea Resort. In 2018, Melendy joined Klick X as EVP and led work for Hudson Yards’ Observation Deck Edge, Shore Hotel, Hotel Shangri-La, World Reef Day, Mundo Cuervo, Redondo Beach, Kō Hana Rum, and more.
In 2020, Melendy began work under her own agency be360, where she leads B2B and B2C campaigns for healthcare, CPG, and travel clients, working both with agencies and directly with clients. For Executive Mental Health, she manages the marketing, media relations, social media, and strategic partnerships. She also represents Jose Cuervo’s hospitality division in Tequila, Mexico, all-inclusive owner and operator Playa Hotels and Resorts, and supports/ed agency teams on multicultural accounts Intertrend and Tourism of Baja California, consumer accounts MadeGood, Thermomix, Spärkel, Mother Raw, HEX Performance, The Little Gym, and Bobo’s, among others.