Among the most valuable benefits PRSA members enjoy is free access to more than a hundred live and on-demand webinars covering a wide range of professional development topics. While they’re not a substitute for attending our offline PRSA-LA chapter events, these online enrichment sessions offer PR professionals an opportunity to cultivate knowledge and skills whenever it fits their schedule.
PRSA’s library of on-demand webinars currently covers APR test preparation, branding, communication strategy, crisis and reputation, ethics, leadership, media relations, social media and PR tactics.
Throughout the year, L.A. Connect will publish monthly reminders about new upcoming webinars. Pick your favorites and rediscover the wide range of on-demand webinars available now to all PRSA members.
New Upcoming Webinars
- Apr. 5, 2016, 3-4 p.m. EDT. Visual Storytelling and Media Relations: Tips and Tactics for Making the Most of Visual Content in Your Media Outreach. This webinar will cover tactics for creating and sharing highly branded, engaging and transferable media-facing assets. You’ll learn how the shift to digital has transformed how journalists research story ideas, and what this shift means for PR professionals. Instructor: Malayna Evans, Ph.D.. Register Now
- Apr. 12, 2016, 3-4 p.m. EDT. Prove Your Value: Use Measurement and Evaluation to Take Client Satisfaction to the Next Level. As clients and agencies seek more tangible outcomes from their public relations investment, it’s more important than ever for practitioners to deliver credible results that prove their value. Turn measurement into insights and add further value to your client relationships. Instructor: Johna Burke. Register Now
- Apr. 14, 2016, 3-4 p.m. EDT. Balancing the Art and Science of Communication: Make An Enduring Impact. Learn the science that supports three prominent challenges: 1) communicating strategy in a meaningful way to each employee of your organization, 2) setting and negotiating expectations during uncertain times and 3) ensuring you have the right communication vehicles and know when to use them. Register Now
- Apr. 21, 2016, 3-4 p.m. EDT. Media Pitching for 2016: Five Ways to Change Your Media Outreach. Learn which pitches are working across industries and organizations of all sizes, as well as new ways to reframe routine information using angles that are both newsworthy and shareworthy. Instructor: Michael Smart. Register Now
- Apr. 26, 2016, 3-4 p.m. EDT. Make the APR+M Work for You: How the +M Can Enhance Your Career. Taking the extra steps to gain the +M can demonstrate your commitment to your military career now, and impact future career opportunities. Join this APR+M panel to hear opportunities that can be open to you as you prepare and gain your +M. Instructor: Barbara Burfeind, APR+M, Fellow PRSA. Register Now
For news about upcoming PRSA-LA events, please see our Events Calendar.
