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3rd Annual PRSSA One-Day Conference
March 7, 2015 @ 9:00 am - 4:00 pm
Network. Learn. Be Inspired!
Saturday, March 7, 2015
9 a.m. – 4 p.m.
PRSSA/PRSA Members: $25
Non-PRSSA/PRSA Attendees: $35
Fee includes all sessions, continental breakfast, lunch, and sweets.
PROGRAM DETAILS
Keynote Opening Session
Bridging the Generational Divide in the Workplace: Keeping Your Sanity Working with Old Schoolers
PRESENTERS:
Christopher Perez, Marketing & PR Counselor, Chris Perez Consulting
Matt Prince, PR Manager, Taco Bell
Morning Breakout Sessions
(choose one)
Nailing the Interview –
Tips on making a great first impression
MODERATOR:
Jean Gonsoulin, President, The Gonsoulin Group
PANELISTS:
Diane Bergman, APR, Vice President of Marketing and Communications, LA Opera
Peter Hidalgo, APR, Director, Government Relations, Time Warner Cable
Ericka Iniguez, Senior Programs & Outreach Manager, The LAGRANT Foundation
Seeking a Creative, Strategic Thinker –
What does being creative and strategic really mean, and how can you develop both
PRESENTER:
Curt Doty, Senior Vice President, Creative Technology Platforms, Weber Shandwick
Afternoon Session
Bringing a PR Concept to Life:
Collaborating with Peers, Learning and Sharing Best Practices
FACILITATOR:
Scott Pansky, Co-Founder & Senior Partner, Allison+Partners
JUDGES:
Dave Barthmuss, Group Manager, Policy and Product, General Motors
Alan Caldwell, Southern California Communications & Government Relations Manager, Shell Oil Co.
Ericka Iniguez, Senior Programs & Outreach Manager, The LAGRANT Foundation
Deanne Yamamoto, Managing Director – Los Angeles, Golin
Loyala Marymount University
University Hall (Roski Dining Room)
1 LMU Drive
Los Angeles, CA 90045
Parking: Free parking is located under the building (University Hall.) Entrance is off Lincoln Boulevard.
Questions? Contact Holly Ferris at holly@ferriscomm.com
Sponsored by:
