At Breakfast With…

Name: At Breakfast With…
Start: 2022-06-30T08:00:00-07:00
End: 2022-06-30T09:00:00-07:00

June 30, 2022 @ 8:00 am - 9:00 am

PRSA-LA invites you to a very special “At Breakfast With…” Zoom discussion on Thursday, June 30th about working with journalists during times of tragedy and global mega-stories that disrupt the “normal” news cycle. We’ve all grappled with how to pitch relatively routine story ideas when everyone’s attention is focused elsewhere, and now is a good time to get prepared for the inevitable mega-stories that lie ahead. Veteran journalists Alesandra Dubin and Anita Busch will share their expert tips. They will be interviewed by renowned media strategist David Bloom for a candid and insightful discussion, followed by audience Q&A.

At Breakfast With…
Thursday, June 30, 2022 • 8:00 – 9:00am PT

Our Experts:

Alesandra Dubin, Travel and Lifestyle Journalist
Alesandra Dubin is a digital travel and lifestyle journalist based in Los Angeles. Her work has appeared in Good Housekeeping, Woman’s Day, Prevention, Insider, Glamour, Shondaland, Fast Company, AFAR, Parents, TODAY, Travel + Leisure, and countless other online and print outlets. Alesandra earned a Master’s degree in journalism with an emphasis on cultural reporting and criticism from NYU and a Bachelor’s degree from UC Berkeley. An avid traveler, she trots the globe with her husband and their twins. https://www.alicedubin.com / https://alicedubin.substack.com / @alicedubin

Anita Busch, Editor/Reporter, Mass-Violence Specialist, President of the nonprofit VictimsFirst.org
Anita Busch has been an editor and a reporter for over 30 years, working as an editor/reporter at Deadline, the top editor at The Hollywood Reporter, film editor of Variety as well as working as a reporter at The New York Times, and an editor/reporter at the Los Angeles Times. She has also worked at Entertainment Weekly, NPR’s KPCC, and Time magazine. She has received top editorial awards for her work in journalism but is most proud of receiving the Hero Award from the Global Activist Awards in PA and the Courage Award from the National Center for Victims of Crime in D.C. for her work on behalf of crime victims. She is a key co-founder of the National Compassion Fund and recognized as a mass violence specialist and is currently President of the nonprofit VictimsFirst.org. Her family has experienced two mass shootings, and she has worked behind the scenes on over 30 mass shootings. She is currently working behind the scenes on Buffalo and Uvalde.

David Bloom, Communications Executive, Editor, Journalist, and Social Media Strategist
David Bloom of Words & Deeds Media is a Santa Monica-based writer, podcaster, and consultant focused on the transformative collision of technology, media, and entertainment. He currently serves as a columnist for NextTV, and a senior contributor to Forbes and TVRev, among other publications. He is also producer and host of the Bloom in Tech podcast and consults on content and communications strategy with an array of clients. He has taught digital media at the USC School of Cinematic Arts, is a former Associate Dean at the USC Marshall School of Business, and guest lectures regularly at schools such as UCLA, Boston University, Syracuse, Nebraska, California State University-Northridge, Pepperdine, and Chapman. David was previously an award-winning staff writer and editor for Variety, Deadline, Red Herring, and the Los Angeles Daily News, and was VP of corporate communications at MGM. Bloom graduated with honors from the University of Missouri School of Journalism. @DavidBloom