DOWNLOAD PRSA-LA EVENT CALENDAR HERE
FOR COMMITTEE MEMBERS: Request for event change or addition.
- This event has passed.
At Breakfast With… Crisis Communications: What Media Expect in the First 24 Hours
March 25 @ 8:30 am - 9:30 am
At Breakfast With… Crisis Communications: What Media Expect in the First 24 Hours and How PR Pros Can Deliver
Wednesday, March 25, 2026 | 8:30–9:30 AM | Virtual
When a crisis breaks, the first 24 hours can shape coverage, public perception, and long-term reputation. In today’s social media environment, information, and misinformation, spreads instantly.
We’re excited to welcome back Beverly White, retired NBC anchor and reporter, as moderator of PRSA-LA’s At Breakfast With panel on Crisis Communications: What Media Expect in the First 24 Hours.
Join PRSA-LA for a candid At Breakfast With conversation with working journalists who regularly cover breaking news and high-profile situations. They will share what they expect from communications teams in the earliest and most critical hours of a crisis, and what erodes credibility. This interactive virtual conversation will provide PR professionals with practical guidance on how to respond quickly, communicate transparently, and serve as a reliable source in moments of heightened scrutiny.
Speakers:
· Mike Rogers, Assignment Editor and “The Desk” on-air talent, CBS LA
· Frank Mottek, Host of “Mottek On Money”, 790 KABC
· Samantha Masunaga, Entertainment Business Reporter, L.A. Times
· Christopher Cabezas, Multimedia Journalist, Spectrum Noticias
This member-selected topic will explore:
•What reporters expect in an initial response
•How to provide verified information under deadline pressure
•Addressing fast-moving social media speculation
•Building credibility before and during a crisis
Whether you work in corporate communications, entertainment, nonprofit, government, or agency PR, this session will equip you with actionable strategies to navigate the first 24 hours with clarity, credibility, and confidence.
DOWNLOAD PRSA-LA EVENT CALENDAR HERE
FOR COMMITTEE MEMBERS: Request for event change or addition.