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At Breakfast With… Crisis Communications: What Media Expect in the First 24 Hours
March 25 @ 8:30 am - 9:30 am
At Breakfast With… Crisis Communications: What Media Expect in the First 24 Hours
Wednesday, March 25, 2026 | 8:30–9:30 AM | Virtual
Wednesday, March 25, 2026 | 8:30–9:30 AM | Virtual
When a crisis breaks, the first 24 hours can shape coverage, public perception, and long-term reputation. In today’s social media environment, information, and misinformation, spreads instantly.
Join PRSA-LA for a candid At Breakfast With conversation with working journalists who regularly cover breaking news and high-profile situations. They will share what they expect from communications teams in the earliest and most critical hours of a crisis, and what erodes credibility.
This interactive virtual conversation will provide PR professionals with practical guidance on how to respond quickly, communicate transparently, and serve as a reliable source in moments of heightened scrutiny.
Topics will include:
- What reporters expect in the first statement or response
- How to provide accurate information under deadline pressure
- Addressing fast-moving social media narratives and misinformation
- Common crisis communication missteps that damage trust
- Building media relationships before a crisis hits
- How PR teams can become credible partners during breaking news situations
Whether you work in corporate communications, entertainment, nonprofit, government, or agency PR, this session will equip you with actionable strategies to navigate the first 24 hours with clarity, credibility, and confidence.
DOWNLOAD PRSA-LA EVENT CALENDAR HERE
FOR COMMITTEE MEMBERS: Request for event change or addition.