At Breakfast With…Increase Your Pitching by Hitting a Media Home Run: Meet the New KNBC4-TV Newsroom Decision Makers

INCREASE YOUR PITCHING BY HITTING A HOME RUN:

MEET THE NEW NBC4 SOUTHERN CALIFORNIA NEWSROOM DECISION MAKERS

Who:    

Panelists from NBC4 Southern California:

Kim Baldonado, General Assignment Reporter

Matthew Glasser, Health and Medical Producer

Terri Hernandez,Vice President, Community Affairs

Carlos Hopkins, Executive Producer

What:      

Everybody knows the two toughest and often most dreaded jobs in PR are phone pitching and follow-up calls. The good news — if you know how to pitch — journalists will happily take your call. This nuts-and-bolts session will help gain the ear and the trust of all the KNBC 4 editorial “gatekeepers.” You will also discover:

• What reporters really think as they answer your call and read your pitch
• How to recognize and develop news potential of any broadcast story
• Find out what stories they want and how to pitch them

When: 

Wednesday, April 23, 2014

8:00 to 9:30 a.m.*   (Continental breakfast will be served)

Where:   

Southern California Gas Co. Tower

555 W. 5^th Street (corner of 5^th and Olive)

2^nd Floor (2A Conference Room)

Los Angeles, CA 90013-1011

Parking is available at the 5^th and Olive lot across the street from the Gas Company Tower. Additional parking is available at Pershing Square between Hill and Olive and lot located on 6^th Street and Grand – (5 min. walk) Sorry, no parking validations.

Cost:      

$15 – PRSA-LA & YP members

$25 – Non-members/Guests

$10 – PRSSA student members.  Payment by check encouraged; cash also accepted.  Sorry, no credit cards.

RSVP:          

RSVP to Alfredo E. Padilla; Alfredo@prsala.org (Subject line: KNBC4 News)

*Please arrive at 7:45 a.m. Program will begin promptly at 8:00 a.m.; More speakers to be announced.

Sponsored by: