At Breakfast With…Meet the KPCC-FM Newsroom – PR Tips and Strategies to Reach Millions of Radio Listeners

Everybody knows the two toughest-and often most dreaded-jobs in PR are phone pitching and follow-up calls. The good news is that if you know how to pitch, journalists will happily take your call. This nuts-and-bolts session will help gain the ear and the trust of all the KPPC editorial “gatekeepers.” You will also discover:

• What reporters really think as they answer your call and read your pitch
• What are the best techniques to gain their attention and trust
• How to recognize and develop news potential of any broadcast story
• Find out what stories they are looking for and how to pitch them
• Which community/business rends are commanding coverage

Joanne Griffin, Editor/Take Two, 89.3 KPCC-FM

Josie Huang, Emerging Communities Reporter,

        89.3 KPCC-FM

Kristen Muller, Managing Editor, 89.3 KPCC-FM  

More panelists to be announced!

 

Date and Time:

Wednesday, December 3, 2014

8:00 a.m. to 9:00 a.m.*

Continental breakfast will be served.

 

(Please arrive by 7:45 a.m.; Program will begin promptly

at 8 a.m.)

 

Location:

Southern California Gas Co. Tower

555 W. 5^th Street (corner of 5^th and Olive)

2^nd Floor (2A Conference Room)

Los Angeles CA 90013-1011

 

Parking is available at the 5^th and Olive lot across the street from the Gas Company Tower. Additional parking is available at Pershing Square between Hill and Olive and lot located on 6^th Street and Grand (5 min. walk.) Sorry, no parking validations.

Cost:

$15 – PRSA-LA  & YP members

$25 – Non-members/Guests

$10 – PRSSA student members

Payment at the door.  Check encouraged; cash also accepted.  Sorry, no credit cards. 

 

RSVP:

Advance Reservations Required 

Alfredo E. Padilla

Alfredo@prsala.org (Subject line: KPCC)

Sponsored by: