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Credibility in the Chaos: How Brands Are Leading
Credibility in the Chaos: How Brands Are Leading
Thursday, September 25 • 4:30-6:30pm PT
At Edelman LA, 1500 N El Centro Ave., Los Angeles, CA
Edelman and PRSA Los Angeles invite you to a special event featuring insights and discussion on the newly released 2025 Edelman Trust Barometer Special Report: Brand Trust, From We to Me.
Today’s consumer is navigating a world shaped by financial pressure, cultural volatility, and fractured attention. And they’re expecting more from the brands they let in. Drawing on data from 15 countries, this report reveals that trust in brands is not only on the rise, it’s being redefined. No longer competing solely in the marketplace, brands are up against headlines about economic instability, cultural movements, and belief systems. Trust has become both a powerful asset and a fragile one, earned not just through purpose, but through personal value: optimism, emotional connection, education, and community.
In a year marked by global elections, eroding institutional trust, and the growing influence of creators, AI, and decentralized information ecosystems, brands are emerging as the new standard of credibility. Join us for a timely conversation exploring how brands, communicators, and industries are navigating this high-stakes environment—and what it now takes to earn and keep trust.
DOWNLOAD PRSA-LA EVENT CALENDAR HERE
FOR COMMITTEE MEMBERS: Request for event change or addition.