Cultural Cave-Diving: Bringing a Global Mindset to Communications

With today’s diverse, increasingly interconnected cultures, PR practitioners have to understand the audience more than ever – whether you’re speaking to millennials or people in or from other nations and cultures.  This session will bring together professionals, including journalists, content creators and practitioners who will address how they have parlayed their sense of adventure or unique backgrounds and perspectives into a competitive advantage, and how the “road less traveled” is often more authentic, rich and culturally immersive.

Panelists:

• Jamie Foley, VP for Global Communications, LA Tourism and Convention Board
• Charlie Gu, Director, China Luxury Advisors
• Eva Hsuean, Manager, International Public Relations, Princess Cruises
• Lucy Redoglia, Social Media Manager, LACMA
• Margaret Traub, Head of Global Initiatives at International Medical Corps.

Moderator:  Angela Alvarez, Managing Director, Citizen Relations

Location:

The Vantage Room at Hollywood & Highland

6801 Hollywood Blvd

Hollywood, CA 90028

The Vantage Room is located on the 5^th Floor of the Hollywood & Highland Complex; park in the Hollywood & Highland parking structure (located off of Highland; click here for more information.)  Take the elevators to the 5^th floor.  The Vantage Room is next to the Wolfgang Puck Catering office. Sorry, no parking validations for this program.