Independent Practitioners Alliance Luncheon

HOW TO BUILD A VIRTUAL PR FIRM THROUGH ALLIANCES AND PARTNERSHIPS

Thursday, Feb. 12, 2015

12:00 – 1:30 p.m.

More and more companies and organizations are seeking out independent consultants and freelancers, thanks to the flexibility, niche expertise and, of course, the cost savings that this model provides for public relations support. For those who understand how to bring the right resources to the table, solo public relations practitioners can find extraordinary success in building long-term client partnerships and growing their business overall.

This year’s first PRSA-LA Independent Practitioner’s Alliance luncheon focuses on how you can expand your service offerings and bring a “best teams” approach to your client prospects that gives you an edge over your competition. You’ll learn how to:

• Uncover alliance and partnership opportunities
• Market yourself as a partner
• Find the best-qualified partners
• Structure alliances
• Pitch new business
• Service virtual accounts

About the speakers:

Jean Gonsoulin and Denis Wolcott have built well-respected virtual public relations firms by partnering with independent and freelance public relations practitioners who bring a wide range of specialized capabilities.

• Jean Gonsoulin is president of The Gonsoulin Group and president of the Los Angeles chapter of PRSA. Her public relations consultancy, which has operations in Los Angeles and San Francisco, is anchored by her nearly 30-year career in public relations, corporate communications and marketing that spans both the agency and corporate sectors. Before launching her firm in 2010, she served as executive vice president at GolinHarris, vice president of corporate communications at Clear Channel Entertainment, and vice president and managing director at Weber Shandwick.

• Denis Wolcott, APR, president of The Wolcott Company, founded his public relations, public affairs and strategic communications consultancy in 2008. During his 20-year career in public relations, he served as media services section manager at the Metropolitan Water District of Southern California and as a vice president at what is now known as Stoorza Communications. He was an award-winning reporter and editor for several daily newspapers, including the Los Angeles Daily News. He is a PRSA-LA board member.

Location

The Capital Grille at Beverly Center

8614 Beverly Blvd., Los Angeles, CA 90048

(310) 358-0650

Lunch provided. Advanced reservations required.

• $30 – PRSA-LA & YP members
• $40 – Non-members/guests

A two-course pre-set lunch includes choice of non-alcoholic beverage. Vegetarian option is available upon advance notice.

Free parking – The Capital Grille offers complimentary valet parking. Valet is located in front of the restaurant on Beverly Blvd.

RSVP

Advance reservations required for guaranteed participation; payment of cash or check taken at the door.  Please, no credit cards.  Click here to secure your registration.