Independent Practitioners Alliance Luncheon

When it Comes to Winning Clients, Being Good is no Longer Good Enough!

Competition from small and boutique firms – and even cut-rate online freelance cattle calls – makes finding new clients a constant battle. The rules of business development have changed and it’s now all about leveraging your competitive advantages to become the better choice.

Pulling from more than four decades of public relations and executive recruitment experience, Betsy Berkhemer-Credaire, president and chief executive officer of Berkhemer Clayton, Inc., will offer her best advice on how to uncover your strategic advantages and distinguish your practice from the competition. During the luncheon, you will learn how to:

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  Build the most effective network for growing your business,

  
  


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  Establish an industry presence that differentiates you,

  
  


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  Develop your “value-added” statement, and

  
  


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  Make the business development calls that win new clients.

  
  

About Betsy Berkhemer-Credaire 

Betsy is the only retained executive search firm owner who previously owned a major public relations agency. Since 1994, she has owned Berkhemer Clayton retained executive search which specializes in communications, investor relations, chief marketing officer and public relations searches for corporations, higher education and nonprofit organizations. Both her companies have been built over several decades through networking, connections and building relationships. She knows how to build practices and will share her personal secrets for success.

Her public relations career started as a publicist for Disney Studios, followed by her own PR firm. She later joined with her then-client Richard Kline to form Berkhemer & Kline PR which became one of the largest independent firms in Los Angeles and was sold to Golin. Betsy then co-founded Berkhemer Clayton. She is author of the book “The Board Game–How Smart Women Become Corporate Directors,” about how to get on corporate boards. She chairs the Los Angeles/Orange County chapter of Women Corporate Directors and is on the boards of the Southern California Leadership Network and National Association of Women Business Owners-California. She is a member of PRSA and the National Investor Relations Institute.