Independent Practitioners Alliance Luncheon Copy

Rules of the Game: What Agencies Look for When Hiring Outside Consultants

Registration for this event has closed; please join us next time!

Thursday, Sept. 24, 2015

12 – 1:30 p.m.

The Farm of Beverly Hills at L.A. Live

800 W. Olympic Blvd.

Los Angeles, CA 90015

Many public relations agencies hire consultants and freelancers to help handle highly specialized, exceptionally large or seasonal assignments. Some firms base their business models on subcontracting, which helps them create a cost-effective scalable organization. For public relations consultants and freelancers, subcontracting represents a new business opportunity.

At the Sept. 24 Independent Practitioners Alliance luncheon, Sarah Ingram and Carline Jorgensen will share their experiences and advice for winning subcontracting assignments with larger firms. You will learn:

• How to get your foot in the agency door
• The screening process that separates exceptional consultants from the qualified
• The “standard” terms and conditions – and challenges – of the agency-subcontractor relationship
• How consultants can build longer-term relationships with agencies
• What consultants really need to know about how agencies make staffing decisions

ABOUT THE SPEAKERS

Sarah Ingram is an executive director in the Connector community in the Los Angeles office of Golin. She helps direct media strategy and media relations for the agency’s consumer marketing clients, including Nintendo, Toyota, Mattel and Disney Consumer products. Before joining Golin, Ingram was a senior vice president at The Rogers Group, where she directed the Kellogg Company account, which included partnerships with Disney/Pixar, Lucasfilm, Sony and the U.S. Olympic Committee. She also was an independent consultant for two years, working with agencies and, among others, NASCAR and the Auto Club Speedway, the UCLA Department of Neurosurgery, UC Irvine Medical Center and Children’s Hospital Los Angeles.

Carline Jorgensen is general manager of the Los Angeles office of Allison + Partners. She is an expert brand strategist with more than 20 years’ experience partnering with top companies in retail, consumer technology, financial services, healthcare, beauty, travel and tourism, education, entertainment, non-profit and consumer goods. Jorgensen formerly led Burson-Marsteller’s Los Angeles consumer and brand marketing practice and spearheaded programs for Kay Jewelers, Oakley, Ford, Huawei, LG Display and San Francisco International Airport, among others. Before that, she founded and led Kaplan Communications, a Los Angeles-based public relations firm serving some of the world’s most recognizable brands, including American Express, HBO and Cox Interactive Media.

Cost:

$40 – PRSA-LA members

$55 – Non-members and guests

$40 – Young Professionals

$25 – PRSSA student members

A pre-set lunch will be provided and includes choice of non-alcoholic beverage. Vegetarian and vegan requirements will be met upon request.

Free validated parking in the L.A. Live East garage for guests arriving after 11 a.m. and departing before 2 p.m. Regular parking rates are retroactive for departures after 2 p.m.

No refunds after Monday, September 22.

Sponsored by: