Independent Practitioners Alliance Luncheon

THE COBBLER’S SHOES:
INDEPENDENT PRACTITIONERS AND THE ART OF PERSONAL BRANDING

When it comes to branding and promoting their own businesses, solo public relations practitioners often are the proverbial cobblers who wear the worst shoes. Stretched between servicing their clients and managing the back office, they have precious little time left to do for themselves what they do so well for their clients: market the business.

Brandi Kamenar, CEO of Brandi Kamenar Beverly Hills, will share her secrets for creating a personal branding and strategic business development strategy – built on trust and authenticity – that will:

• Effectively communicate your value proposition,
• Define your niche in the marketplace, and
• Provide the competitive advantage you need to grow your business.

About Brandi Kamenar

Brandi Kamenar founded Brandi Kamenar Beverly Hills in 2007. Her firm provides strategic business development, brand and image management, personal branding, public relations, marketing and advertising services to CEOs, entrepreneurs, professionals, talent, celebrities and high-profile personalities. She also was CEO of Icon B. Corporation, a 25-person, Tampa, Fla.-based public relations and marketing firm specializing in celebrity/talent public relations, fashion and luxury brands. Before relocating to Florida, the Pittsburg, Pa., native was marketing director of Image Depot Custom Logo Products, a family owned business that grew from $300,000 in annual revenues into a $2.3-million company within six years. Earlier in her career, she was a professional fashion model, representing such marquis brands as Calvin Klein and Terani Couture. Her honors and awards include being named a 2013 “Woman Making a Difference” by the Los Angeles Business Journal and the 2011 Business Woman of the Year by the Tampa Bay Business Journal.

DETAILS

Date and Time:

Thursday, April 28, 2016, 12-1:30 p.m.

Location:

Taix French Restaurant

1911 W. Sunset Boulevard

Los Angeles, CA 90026

Cost:

$35 – PRSA-LA members

$50 – Non-members and guests

$35 – Young Professionals

$25 – PRSSA members
Menu: Boneless breast of chicken or pasta Monegasque, salad and choice of non-alcoholic beverage. A vegetarian option is available upon advance notice to mindy@prsala.org.

Parking:

On-site valet parking: $2.50

RSVP: