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Independent Practitioners Alliance Luncheon “The Future of the Independent Practitioner”
September 6, 2017 @ 12:00 pm - 1:30 pm
A 2015 study commissioned by PRSA Los Angeles estimated that in 2013 nearly one out of every 10 public relations professionals in the region was an independent practitioner. With the rise of the gig economy, that number has steadily increased. But is there enough business out there to support a growing number of indies?
Pulling from a combined 50 years of public relations and PR executive search experience, PR Talent’s Jim Delulio and Danya Proud will share their outlook for independent practitioners and offer strategies for how they can survive – and thrive!
Supply and demand in Greater Los Angeles
Industries with the greatest short- and long-term new business potential
Growth drivers, including traditional, digital and other specialties
How to go after larger budget assignments?
Contracting, subcontracting, contingency and part-time hiring trends
Challenges facing solo practitioners
What rate to charge?
Differentiating yourself in a competitive market
Smoothing out revenue peaks and valleys
Manage your business — and your career
What it will take to succeed as an indie in the next five years
How to work with an executive recruiter to build your business
What if you want to transition into a full-time role?
Strategies for continuing professional development
About PR Talent
PR Talent is a leading executive search and recruiting firm specializing in public relations opportunities at all corporate and agency levels. Its specialties include consumer branding, digital entertainment, consumer technology, healthcare, B2B, social media, social marketing, deep tech, corporate communications and internal communications.
Jim Delulio, PR Talent president, founded the firm in 1998 and has more than 25 years of PR experience in Southern California. He previously served as EVP of PainePR (now Citizen Relations) and SVP of Rogers & Cowan’s corporate division. He began his career with Burson-Marsteller in New York.
Danya Proud leads Midwest and Southwest recruiting for the firm. Blending national agency experience with more than a decade at McDonald’s, she offers strong insights and savvy for both PR Talent clients and candidates. She started her PR career in London and has worked extensively in the U.S., Asia and Europe.
