IPA Workshop – Are You ‘‘Agency Ready?”

It’s a new year and time to start thinking about taking your business to a new level. Opportunities abound and you need to make sure that you’re ready to partner with local, national and international agencies to grow your business.

This exciting half-day workshop will give you the step-by-step tools and methods for building a business model that will align your practice with the needs and operations of larger agencies, while you retain your independent practice.

What you’ll learn:

Building a Better Business Model – Business pros will share strategies to help you create a sustainable business model that increases profits and helps generate new business. Topics include developing an effective business plan, financial planning and avoiding the pitfalls of managing a practice.

The Agency Perspective – Learn how to find the right agency match for your business. Hear from agency leaders who will explain how they partner with independent practitioners – and what solo professionals need to know – to create a win-win partnership.

Closing the Deal: Marketing Yourself Beyond “Let’s Stay in Touch” – You’re already great at promoting others, but what about your business? This panel of experts will motivate you to get out there and close the deal. Branding experts will share tangible tips on how to market and position yourself and build lasting and valuable relationships.

Bring your business cards. There will be plenty of time for networking and questions. Full buffet breakfast and free parking included.

This workshop is sponsored by PRSA Los Angeles and its Independent Practitioners Alliance and PondelWilkinson, Inc. 

A $5 administrative fee will be processed for cancellations by Jan. 26, 2017. NO REFUNDS AFTER FRIDAY, JAN. 27, 2017