Kenneth Owler Smith Symposium

USC Annenberg and PRSA-LA present the 24th annual Kenneth Owler Smith Symposium. The entertainment industry and the popular culture it helps to create are playing an increasingly powerful role in brand marketing, and that influence shows every sign of increasing exponentially. The implications for professionals and students in public relations, advertising, and all of the marketing-related disciplines are profound. The 2014 Kenneth Owler Smith Symposium offers a unique opportunity for you to gain valuable insight on this tidal wave of a trend from some of its true leaders. Admission is free.

Keynote Address:

Jae Goodman, Co-Chief Creative Officer and Co-Head of CAA Marketing, a division of Creative Artists Agency

Panelists:

Michael Nyman, Chairman and CEO of PMK/BNC

Professor Dennis Rook, Marketing Department Chair, USC Marshall School of Business

Moderator: Dean Ernest J. Wilson, III, USC Annenberg School for Communication and Journalism

Thursday, April 24, 2014

6:15 p.m. – Check-in and Networking Reception, Annenberg East Lobby

7:00 – 9:00 p.m. – Program, Annenberg Auditorium

Location:

USC Annenberg School for Communication and Journalism

Click here for directions to campus and parking information.

RSVP:

The event is free, but an RSVP is required.  To RSVP, click here.